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Processing product shots requires a slightly different set of skills than retouching portraits. But with Photoshop and the techniques shown in this course, you can take raw photos of any product—jewelry or electronics—and turn them into ad-ready images. Follow along with Kevin Stohlmeyer, as he color corrects and retouches photos and then makes them pop off the screen with silhouettes, realistic highlights and shadows, and vibrant color. He also shares a series of Photoshop actions and other automation techniques he uses to speed up his workflow.
When retouching products, you'll find that some products are shot and presented on a colored background. And some may end up on blank, white, or even no background at all. Depending on your final output I will walk you through each scenario to help you best determine a course of action. So, in this shot we have a white bottle on a grey background. And this provides me plenty of contrast, in case I need to silhouette this, or separate this from the background. And that's generally what you're looking for inside of a background and subject. This subject is shot on a white background being that it's a dark subject.
But, being on a white background also gives me a high level of reflectivity on the anterior of the product, and on the sides, so it actually helps me separate this out a little bit later and see anterior light. Here you can see an example of a bad shot. This was shot on a white background, being a white product. And I also can go through and look at this and while I can have some separation here, I have a very nondescript edge up at the top and along the clear plastic, which is going to cause me a lot of challenges later on.
So, I'd probably reshoot this or request to have this reshot on a darker background. However, white and grey backgrounds aren't the only backgrounds that I have to utilize. In this case, whenever I'm shooting a hand shot, I'll shoot this on a color background to give me plenty of separation between the subject and the background. And in fact, going forward, I could probably separate this out by selecting the background instead of the subject, to create my selection. And finally, gold is a highly reflective surface. If I shoot this on a white background, it will probably blow out my highlights.
And if I shoot this on a colored background, it's going to pick up any color reflections from that background in the jewelry. So, instead, I'm going to shoot this on a gray background, giving me plenty of reflection, and any kind of reflectivity in the material is going to reflect that neutral gray, causing me less problems later on in the shot.
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