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I've said it once, but it bears repeating. Color correction is highly subjective. When you look at a photo, you might see that something is wrong, but what you see could be very different than what somebody else sees. In the case of this photo here, what you'll notice is the image is very blue. Well, I took this picture at about 6:30 at night, and the sun was just starting to set, and this is actually accurate for the time of day. This is the white balance that was measured by the camera at that particular time of day, matching the settings that I took. However, we have the ability to tweak this.
You'll notice in this case here that we've got the actual developed photo, and if I double-click that there is the raw file embedded inside. As shot, you'll see the original white balance. However, we have the ability to auto white balance or choose from several different options, in this case such as Cloudy, to actually match the time of days as well as the weather conditions. I'm going to click Cancel for a moment and just exit out. You see here that the image looks pretty good; however, here's a second opinion, done by a second person. In this case the saturation was toned down a bit, and the image still retains some of that cloudy-day feeling, as opposed to this image which looks particularly bright and very well saturated for a cloudy day.
The key here is you want to have a conversation with your subject, or with the client. As you adjust color, there's lots of ways of doing it, and all three of these images were within the same raw file. This is the art of color correction, as well as exposure compensation, and as you make these adjustments, you're going to need to balance your opinions with those of a client and, potentially, your audience.
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