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The H.264 file format is extremely popular. You'll find it is used by Apple for all their iOS devices, most Android phones, as well as tons of other output such as Blu-ray, web delivery, YouTube, you name it. H.264 is truly king these days and Photoshop has an easy time exporting highly-compatible files. To create an H.264 file simply choose File > Export > Render Video. Give the project a name and decide where you want to store it. When you're all set, take a look at the next area of controls. You're going to create H.264 files using the Adobe Media Encoder presets. Make sure that Format is set to H.264. From the Preset menu, you have a myriad of choices and it's important that you explore these.
If targeting a web site like YouTube, use the YouTube Presets. The same goes for Vimeo. The DV options won't come into play very much these days as the digital video format has fallen out of favor. However, you will find options for 720p and 1080. If you see PAR; that refers to Pixel Aspect Ratio, and many formats such as HDV and DVCPRO HD cameras use non-square pixels to fill the frame. This will resize the video and is useful if you are trying to make delivery to a broadcast format.
However, for most of you watching this, you'll want to avoid those presets that have a PAR label. Other popular options include the Apple TV presets and iPad option for targeting iOS devices, as well as the iPhone option. If Android is more your flavor, you'll find presets for both phone and tablet. Chances are you'll end up making multiple options, or if you want to target a web sharing service, you'll go ahead and use Vimeo or YouTube. I tend to use the Apple TV preset with 720p and I choose that.
However, what becomes important is check your frame rate. I'm a bigger fan of avoiding the Preset Frame Rate and going with the Document Frame Rate to ensure that my source material matches the final output of the file. In this case, the preset was substituting the default 29.97 frame rate, which would have caused motion problems. It's better to maintain the frame rate of my source sequence. The Size of the document is fine, or you could change that if necessary, and then choose to stay with the Progressive option which will generally be best for web delivery, and I'll maintain the current document aspect ratio of square pixels, since that's what our DSLR camera shot.
Make sure you check the Range being specified. If you want to only export part of the sequence, manually enter the Range or set the Work Area. However, in almost all cases, you'll want to export the entire project. When you're all done, take a quick look from top to bottom and make sure that the settings chosen match your specific needs. Once the look over is done, just click the Render button to generate the file.
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