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An easy way to think about rendering is to approach it with the quality basis. When you choose to render, you have several options that are based upon the simple methodology of high, medium, and low. This allows you to take the standard quality and then apply a simple adaptation to it to generate a new file. This is the most basic type of rendering, although it does work well in many cases. To access quality methods, just choose File > Export > Render Video.
As before, you should choose where you want to store the image. I'll select the folder here on my Desktop and choose OK. I'll also store the version here in a new folder called Exports, to make it easier to keep my files organized. I recommend that you name the file with the quality method that you choose. Down below you'll find several different presets. Remember, H.264 and QuickTime are both image formats that will have audio and video in one file. We'll explore both in greater depth in just a moment.
Inside of the Preset here, you'll find that the first choices are High, Medium and Low. If the rest of the choices are a bit intimidating, the High, Medium and Low Quality options work well. High Quality should be used for final output of a high-quality master. Medium Quality works well, if your client or audience has a good web connection, such as a Desktop or WiFi. On the other hand Low Quality works best, when you're targeting things like a cell data connection. In this case, I'm choosing Medium and all of the other information is filled in automatically. The Document Size is chosen for me, the Frame Rate is going to match what I chose.
You will notice of course, that you can change these, but it's generally a good idea to stick with the target. If you do want to make a smaller output, go ahead and just go to exactly half of the size. Since I'm working with 1080p here; that would change to 960x540, and that itself will also make a smaller web file. Stick with things like Progressive output if you shot with DSLR video and don't have interlaced material. In fact, Progressive tends to work best for most web and screen content these days. I will put this out at the current document aspect ratio and I've selected All Frames. When I'm set, I can click the Render button and this will engage creating the project.
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