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I talk a lot about the importance of the message of a photograph and how that message determines your location, your lighting, the poses, even the expressions on your subjects' faces. For example, a family photograph; the message of that photograph should show warmth and love for each other. The lighting might be a little bit softer and even in tone. Contrast that with a business portrait, the lighting is often stronger, more contrasty.
And I pose the people in an entirely different way. I want the photograph's message to show the respect that they have as working colleagues. No matter if I am shooting a business or a family, I try to gather all the information I need beforehand. I am a big believer in having a meeting to discuss different options like clothing or jewelry, locations. We talk about my style of photography. Natalie Fobes: It's good to stay away from light, because anything bright in the photograph is the first thing people look at.
So they will go right to your white t-shirt, and I want the attention on your face and not on what you're wearing or your clothes. This meeting is important, not only to gather information, but also to start the collaborative process. I want them to know that we are a team and we are working toward the same goal, and that is to create a great group portrait.
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