Photoshop CC One-on-One: Intermediate
Illustration by John Hersey

Creating and stylizing a logo


Photoshop CC One-on-One: Intermediate

with Deke McClelland

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Video: Creating and stylizing a logo

In this movie, I'll show you how to create a basic logo inside Photoshop. I'm going to go ahead and zoom out here by pressing Ctrl+0, and then I'll zoom in by pressing Ctrl+, Cmd+ on the Mac. And I'll scroll up so that I can see the very top of my image here. And I've gone ahead and created a word in advance for you, there's not much to it. So if you scroll to the top of the Layers panel, you'll see this folder called logo group. Go ahead and twirl it open and then drag down the eyeball column in order to turn these three layers on. And you'll see that we've got this underlined with the drop shadow that I've painted in advance.
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  1. 2m 4s
    1. Welcome to One-on-One
      2m 4s
  2. 1h 1m
    1. The best of Photoshop automation
    2. Content-Aware Fill and Color Adaptation (CC 2014)
      7m 44s
    3. Combining two layers with a layer mask (CC 2014)
      5m 37s
    4. Content-aware healing (CC 2014)
      10m 17s
    5. Introducing the Patch tool
      3m 43s
    6. Using Content-Aware Patch
      7m 17s
    7. Retouching with Content-Aware Patch
      3m 45s
    8. Using the Content-Aware Move tool
      7m 41s
    9. Using Content-Aware Extend
      2m 4s
    10. The Content-Aware Scale command
      6m 35s
    11. Scaling in multiple passes
      2m 22s
    12. Protecting skin tones
      3m 31s
  3. 32m 55s
    1. Editing the histogram
      1m 50s
    2. The new automatic Levels adjustment
      4m 33s
    3. Customizing a Levels adjustment
      4m 53s
    4. Understanding the Gamma value
      2m 7s
    5. Opening up the shadows
      2m 48s
    6. Previewing clipped pixels
      3m 40s
    7. Retouching with Output Levels
      4m 25s
    8. Making channel-by-channel adjustments
      2m 19s
    9. Faking a gray card in post
      2m 51s
    10. Assigning shortcuts to adjustment layers
      3m 29s
  4. 57m 43s
    1. How sharpening works
      1m 38s
    2. Introducing the Smart Sharpen filter
      6m 56s
    3. Understanding the Radius value
      5m 20s
    4. Gauging the best sharpening settings
      5m 45s
    5. Addressing color artifacts and clipping
      5m 49s
    6. The Remove and Reduce Noise options
      4m 22s
    7. The Shadows/Highlights options
      7m 36s
    8. Correcting for camera shake
      6m 47s
    9. Sharpening with the Emboss filter
      5m 45s
    10. Sharpening with the High Pass filter
      4m 44s
    11. Painting in sharpness
      3m 1s
  5. 1h 12m
    1. Vector-based type
      1m 35s
    2. Creating and editing point text
      8m 8s
    3. Font and type style tricks
      7m 58s
    4. Type size and color tricks
      6m 42s
    5. Kerning and tracking characters
      8m 9s
    6. Creating and editing area text
      3m 50s
    7. Selecting and formatting paragraphs
      6m 50s
    8. Setting text inside a custom path
      5m 34s
    9. Creating text along a path
      6m 12s
    10. Adjusting baseline shift
      4m 45s
    11. Creating and stylizing a logo
      6m 49s
    12. Masking text into image elements
      6m 14s
  6. 1h 9m
    1. The other vector-based layer
      1m 39s
    2. Dotted borders and corner roundness
      8m 14s
    3. Drawing and aligning custom shapes
      3m 55s
    4. Creating your own repeatable custom shape
      5m 43s
    5. Selecting and modifying path outlines (CC 2014)
      6m 5s
    6. Isolating selected layers (CC 2014)
      6m 39s
    7. Combining simple shapes to make complex ones
      6m 31s
    8. Cropping, adjusting, and merging shapes
      8m 49s
    9. Creating a soft, synthetic sparkle
      6m 22s
    10. Saving a resolution-independent PDF file
      6m 42s
    11. Turning a small image into a huge one
      8m 38s
  7. 1h 14m
    1. Depth, contour, and texture
      1m 28s
    2. Imparting depth with a layer effect
      9m 9s
    3. The power of the drop shadow
      7m 37s
    4. Modifying a layer and its effects
      6m 21s
    5. Saving custom default settings
      4m 12s
    6. Creating a custom contour
      8m 5s
    7. Introducing Bevel and Emboss
      8m 8s
    8. Multiple effects and multiple layers
      7m 45s
    9. Global Light and rasterizing effects
      8m 5s
    10. Gloss and surface contour
      6m 4s
    11. Adding texture to Bevel and Emboss
      7m 21s
  8. 34m 48s
    1. Styles store settings
      1m 38s
    2. Creating and applying a paragraph style
      3m 41s
    3. Redefining a style and styling a word
      5m 38s
    4. Creating and styling a placeholder style
      5m 43s
    5. Applying and creating layer styles
      5m 45s
    6. Loading and customizing layer styles
      5m 42s
    7. Merging and saving layer styles
      6m 41s
  9. 56m 48s
    1. Meet the transformations
      1m 55s
    2. Transformations and Smart Objects
      5m 46s
    3. Adjusting the interpolation setting
      5m 10s
    4. Rotating a layer with Free Transform
      5m 22s
    5. Scale, duplicate, and repeat
      4m 30s
    6. Creating a synthetic star field
      5m 20s
    7. Warping a logo with Arc and Flag
      5m 34s
    8. Distort, perspective, and skew
      4m 15s
    9. Using transformations to draw and correct
      7m 0s
    10. Bolstering text with layer effects
      5m 43s
    11. Adding highlights with Lens Flare
      6m 13s
  10. 43m 36s
    1. Removing the weight that the camera adds
      1m 7s
    2. The Warp and Reconstruct tools
      6m 44s
    3. Brush size, hardness, and opacity
      4m 29s
    4. The Pucker, Bloat, Push, and Twirl tools
      7m 12s
    5. Saving and reapplying Liquify settings
      4m 9s
    6. Lifting and slimming details
      9m 42s
    7. Warping legs, arms, and fabric
      5m 33s
    8. Improving a model's posture
      4m 40s
  11. 58m 46s
    1. Shoot in color, convert to black and white
      1m 55s
    2. Three ways to grayscale
      5m 36s
    3. Mixing a custom black-and-white image
      7m 31s
    4. Simulating an infrared photograph
      6m 39s
    5. Creating a sienna-infused sepia tone
      5m 38s
    6. Creating a hyper-saturated image
      5m 26s
    7. Introducing the Black & White command
      3m 16s
    8. Customizing the Black & White settings
      4m 50s
    9. Black & White meets the Channel Mixer
      7m 29s
    10. Infusing an image with tint and color
      5m 9s
    11. Grayscale and Split Tone in Camera Raw
      5m 17s
  12. 41m 34s
    1. The many ways to print
      1m 41s
    2. Using the test document
      3m 18s
    3. Print, position, and size
      5m 57s
    4. Description and printing marks
      3m 3s
    5. Establishing a bleed
      3m 44s
    6. Getting reliable color
      5m 54s
    7. Special printing options
      5m 1s
    8. Previewing an image at print size
      4m 16s
    9. Creating contact sheets
      4m 49s
    10. Creating a multipage PDF
      3m 51s
  13. 31m 9s
    1. Making Internet imagery
      1m 6s
    2. Introducing Save for Web
      4m 39s
    3. Creating the perfect JPEG image
      5m 14s
    4. Creating a high-contrast GIF image
      6m 23s
    5. The two varieties of PNG
      3m 57s
    6. Downsampling for the web
      5m 59s
    7. Adding copyright and contact info
      3m 51s
  14. 1m 3s
    1. Until next time
      1m 3s

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Watch the Online Video Course Photoshop CC One-on-One: Intermediate
10h 37m Intermediate Aug 19, 2013 Updated Sep 18, 2014

Viewers: in countries Watching now:

Photoshop CC One-on-One is back, and this installment teaches you how to build on your basic knowledge and achieve next-level effects with this premiere image-editing program. Industry pro Deke McClelland shows you how to seamlessly move and patch areas of a photo with the Content-Aware toolset; stretch the brightness of a scene with automatic and custom Levels adjustments; create intricate designs with text and shapes; and morph an image with layer effects and transformations. Deke also shares his techniques for sharpening details, whether addressing noise and highlight/shadow clipping or camera shake, and converting a full-color image to black and white. The final chapters show you how to best print and save images for the web, making sure all your hard work pays off in the final output.

Topics include:
  • Performing automatic retouch, scaling, and more with the Content-Aware tools
  • Editing the histogram
  • Customizing a Levels adjustment
  • Making channel-by-channel Levels adjustments
  • Sharpening with the Smart Sharpen, Emboss, and High Pass filters
  • Working with vector-based type
  • Kerning and tracking characters
  • Creating text on a path
  • Drawing and customizing shapes
  • Creating depth, contour, and texture with layer effects
  • Liquifying an image
  • Simulating an infrared photo
  • Adjusting print position, size, and color
  • Creating the perfect JPEG image
  • Downsampling for the web
Design Photography
Deke McClelland

Creating and stylizing a logo

In this movie, I'll show you how to create a basic logo inside Photoshop. I'm going to go ahead and zoom out here by pressing Ctrl+0, and then I'll zoom in by pressing Ctrl+, Cmd+ on the Mac. And I'll scroll up so that I can see the very top of my image here. And I've gone ahead and created a word in advance for you, there's not much to it. So if you scroll to the top of the Layers panel, you'll see this folder called logo group. Go ahead and twirl it open and then drag down the eyeball column in order to turn these three layers on. And you'll see that we've got this underlined with the drop shadow that I've painted in advance.

Also, I have the word pout with an arrow pointing to it, just so that you can find it, because it's so tiny. Go ahead and turn the arrow off in layers panel. We don't need it I just wanted to help you locate this item. And click on the pout layer in order to make it active. Assuming that your type tool is selected, which you can get, of course, by just pressing the T key. Then we want to modify a few formatting settings. So press the Enter key in order to highlight the font. And I'm going to dial in min and that's enough actually to get me minion pro. So m-i-n. Then I'll tab over to the style and I'll type in bold and that gives me bold condensed.

Because it's the first of the bold styles. And I'll tab to the type size value, and change it to a whopping 224 points like so. And we end up getting this big, huge word pout. And I also want to fill it with white so I'll tap the D key to establish my default foreground and background colors. And I'll press Ctrl+Backspace, or Cmd+Delete on the Mac. In order to make those letters white. Alright, now let's bring up the character panel by once again clicking on the panel icon up here in the options bar. And I want my text to be all caps, so I'll go ahead and click on the double capital T icon.

And that ends up making my text two big. It should be pretty much exactly centered in the image window. But the spacing is awfully wide as you can see. So, the first thing I'll try out, is what I was suggesting a few movies ago. Go over to the kerning option, click the down pointing arrow head, and switch from Metrics to Optical. And that puts Photoshop in charge of the kerning as you can see, and ends up tightening the spacing of the letters. All right now I'm going to click inside the text to make it active, and I'll press Ctrl+A, or Cmd+A on a Mac, to select that logo.

Then I'll press Ctrl+H or Cmd+H on a Mac to hide the highlight. And I want to reduce the tracking of this text. So I'll press Alt+Left arrow or Option+Left arrow on a Mac to just slightly nudge the letters together. That ends up giving us a tracking value of negative 20. And then finally, after eyeballing this for a while, it seemed to me the space between the O and the U, was a bit wider than that between the U and the T and the p and the O. So I'll go ahead and click between the O and the U and press Alt+Left arrow or Option+Left arrow on the Mac once again.

This time to reduce the kerning value by 20,000 of an m space and that ends up giving us a curning value of negative 61. So presumably it started off as negative 41. Alright, finally, I want these characters to be taller so I'll press Ctrl+A or Cmd+A on the Mac to select them all again and then I'll press Ctrl+H or Cmd+H on the Mac to hide that selection. And this time, I want to increase the vertically scaled value. So, I'll click on its icon, and then I'll press Shift+Up arrow to raise the value to 110%, and I'll press the Enter key on the numerical keypad a couple of times, in order to accept my change.

All right, that's looking pretty darn good, but I want to go ahead and match the styling of the underline. So what I can do. Notice we've got this FX icon next to the underlying layer. And if you click the down-pointing arrowhead, you'll see that there's a drop shadow. If you want to move the drop shadow to a different layer, you can just drag it, or that FX icon, like so, and just drop it on to the new layer. However, as I say, that performs a move, and now we no longer have the drop shadow assigned to the underline. If you want to duplicate instead, I'll do it the other direction this time.

You press the Alt key or the Option key on the Mac and drag that FX icon. You can also have dragged the drop shadow by the way and drop it onto the other layer. And notice you get this little double arrowhead icon and that tells you that you're going to essentially clone that effect. All right, finally we need the letters to be translucent. And I happen to know this underline is set to 50% opacity. So I could just tap the five key in order to reduce the opacity value to 50%. But notice, that not only affects the translucency of the letters but it makes the drop shadow translucent as well.

And that's not what I want. So I'll press Ctrl+Z or Cmd+Z on a Mac to undo that change. Instead what you want to do is reduce the fill value. And what that does, I'll go ahead and highlight the value here, it changes the opacity of the interior of the letters, without affecting the drop shadow, or any other layer effects. So if I reduce it to 50% for example, you can see that we now have an identical effect. This option has a keyboard shortcut, I'll go ahead and mention it. First of all, press the Escape key, in order to deny that value there. As long as one of these bottom tools is selected or one of the selection tools that is anything but this middle group of brushing and pixel modification tools as long as any tool but those is selected, you can press Shift+5 so Shift plus a number key will change the fill value.

And you know as long as we're on the topic of layer affects, we have another modification that we need to make. A little further down here, so I'll press the page down key. In order to scroll down to 365, and let me find that layer there it is, its toward the bottom of the list. I'll go ahead and click on it in order to make it active. And if you scroll all the way down the panel you'll see this item called info. Turn it on and it contains all the layer effects that I want to apply to 365. Now there's a lot going on in this case. If I click the down pointy arrowhead, you can see that I've got a total of five layer effects.

I'm not going to show you how to create them now because we've got a layer effects chapter coming up soon. Instead, we'll just go ahead and duplicate all of them by scrolling up the list again, pressing and holding the Alt key or the Option key on the Mac and dragging that FX icon and then dropping it on 365. And we end up getting this style effect here. Alright. I'm going to go ahead and collapse the layer effects throughout the Layers panel by pressing again the Alt key, or the Option key on the Mac, and this time clicking this up arrowhead. Next to FX and that way we're saving ourselves a little bit of space inside this panel.

Now, 365 should appear below fashion formulas. So, I'm going to go ahead and drag it down the list, like so, to directly above info. You can see that pops it in back of the word, where it belongs, and then I'll turn off info, it's just a place holder. So that we now have our lustrously stylized text. Alright, now I'll press the Page up key in order to return to the logo in progress here. The only problem with it, is that it should be masked in classic magazine style behind the model. And I'm going to show you how that works in the next movie.

Find answers to the most frequently asked questions about Photoshop CC One-on-One: Intermediate .

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Q: This course was updated on 09/18/2014. What changed?
A: Deke updated the course to reflect changes in the 2014 version of Photoshop CC. The updates are concentrated in "The Content-Aware Collection" and "Creating and Formatting Text" chapters, but there are new movies sprinkled throughout the course as well.
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