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Clothing can make or break a group shot. Clothing should enhance the people and not distract from their faces. The message of these photographs is really about the people and not what they're wearing. Because of that I often tell my clients to think about wearing something dark and subdued. I don't want any patterns. I don't want any logos. I want long pants and I want shoes. I ask them to bring a few selections. That way if things just aren't working with what they've put together for the day, I can help them choose other options to make the photograph work well.
Now I am going to ask them to emphasize their makeup. So I ask them to put on makeup a little bit heavier than they normally would. The makeup will emphasize and bring out their features, their eyes, their cheeks; not only in women, but also in men. It can really make a difference and save time in post-production. So now that we've got makeup and clothing under our belts, let's get on to the fun stuff, the posing.
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