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So after you have your label placed on your product, we only do a couple of adjustments as far as shadows and highlight go to make those really look like it's on the product and not just sitting inside a Photoshop. If we were to leave the label like this, it will look flat and without dimension. So, a couple of steps that we're going to do is first we're going to adjust the overall tone of the label using a level adjustment layer. Simply click the level adjustment to add, but instead of changing the tone up in the histogram, we're going to go down below to the output levels.
Grab the highlight and lower it to darken the whites inside of the label, making it look more like the whites on the label itself. Match the bottle. When we add a levels adjustment layer, it's adjusting all layers beneath of it, unless we click this button here, which will clip it to the layer below, which is our label. By clicking it, the levels adjustment layer will move over to the right, and an arrow will point down to the highlighted cleaner layer. You'll notice that now, the levels adjustment layer only affects the label.
So that gives us a good base tone. Next, I want to add a shadow and a highlight to the label, to match the contour of the bottle. To do this, I'm going to add a blank layer and name this blank layer shadow. Then, I'm going to take my brush tool set to a hardness of zero, and adjust my size using my bracket keys to enlarge or reduce the brush size. Then, painting with black, I'm going to match the shadows in the bottle. In this case I can notice that my highlights are on the right so my shadows will be on the left.
Simply paint a shadow down the left side of the label. Now, it's okay to overlap the label and the bottle. We're on a separate layer and, by holding down the Option or the Alt key, I can also clip this layer to the cleaner layer as well. Simply hold Alt or Option, go between levels one in the shadow layer and click and it will clip that layer to the cleaner label. Then change your blend mode to multiply and lower your opacity to blend the shadow in with the layer.
That looks pretty good. Now we're going to do the same thing with the highlight. Simply add a layer, name it highlight, and paint with white on the opposite side. Again, it's ok to overlap the layer. And then clip it after you've completed, by holding Alt or Option, and clicking between the layers. Then, change your blend mode to lighten or screen And lower the opacity to blend in. So you can see in three easy steps we're able to add contour, highlights, and shadows to our label, to make it look more like it's on the bottle itself.
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