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Processing product shots requires a slightly different set of skills than retouching portraits. But with Photoshop and the techniques shown in this course, you can take raw photos of any product—jewelry or electronics—and turn them into ad-ready images. Follow along with Kevin Stohlmeyer, as he color corrects and retouches photos and then makes them pop off the screen with silhouettes, realistic highlights and shadows, and vibrant color. He also shares a series of Photoshop actions and other automation techniques he uses to speed up his workflow.
Sometimes when you're working with a product shot, you may not have a label or are waiting for artwork from another source to add to the product shot. In this case, we have a product shot without a label currently on it. So we're going to have to add one electronically. To do this, we're simply going to go to File > Place. In newer versions of Photoshop CC, you'll see two options. Place Embedded and Place Linked. For this exercise, we want to use Place Embedded. If you're on earlier versions of Adobe Photoshop, simply go to File>Place. Once inside of here, we'll go to our Product Labeling folder, and grab cleaner.pdf.
Click Place, and this will bring it in, to open as a Smart Object. Once in here, we'll simply hit OK to place this in our Photoshop file. Once the object is placed inside of Adobe Photoshop, you'll notice that it's in Free Transform mode, allowing me to scale, rotate and skew this if necessary. In this case, I'm simply going to position this onto my bottle, and hit Enter or Return to accept the change. This item will come in as a smart object. If any additional transformations are needed, I simply need to go to Edit and Transform.
Now, this will give me Scale, Rotate, and Skew. And in some cases Distort, Perspective, and Warp will be grayed out. If I'm faced with this situation, I simply have to go back over to my layer, right click on it and tell it to convert it to a smart object again inside of Photoshop. This will give me full access to my transformation controls down below.
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