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Reviewing the product shot images

From: The Practicing Photographer

Video: Reviewing the product shot images

In the first part of this installment of >> What I've got up here, I've pulled up all three shots. Look here.

Reviewing the product shot images

In the first part of this installment of the practicing photographer, you saw, Konrad Eek, to my right shoot a small iPod speaker set with the idea of putting it up on eBay. Konrad, you dragged me out into some open shade, the kind of place that someone would find on the north side of their house. You kind of cut a, you scored a piece of foam core, you folded it in half, you set the shot on it, you took it and here's what we got. What are you thinking? >> What I've got up here, I've pulled up all three shots. We took one at what the camera recommended, one, a stop down, one, a stop brighter, This is the camera's recommended exposure.

One thing we didn't talk about while we were out there was how to set your white balance controls. I always kind of deal with that later because I shoot in camera raw. But this is the auto selection that the camera made at the time, it's really pretty accurate. If you shoot in raw, the advantage you have is that you can take an eyedropper tool in the raw dialogue box and just click on that white background, and it will neutralize it. It's a great way if you're getting a little color pollution maybe some fr, some reflections in the area, to clean it up. The next thing I'm going to judge is how effective I think the exposure is in selling the product.

Look here. I think we've got a crisp read on the normal exposure on everything, but in these black areas, if you look in here, there's really, it's difficult to see some of the information that I think is important as a selling tool. The little plug that the iPod slides onto now, that the new iPhones have a different style plug, I think that's important information for the consumer. So I'm going to, just to show you, this is the one that was a stop underexposed and you can see this is really muddy and gray in the background, and the blacks are really blocked up.

So I don't think we need to work with that at all. We look at the one that's a stop brighter and I really think this would be the one I'd choose. If you look in the black areas here, you can clearly see the speaker cones behind the grills. If you look down here, the the area that the iPod actually docks on, is very clearly exposed. You can see the volume controls. And all of the brand name information reads really well. >> So this is kind of a different aesthetic than what, what you may be used to because when I look at this I go oh, but that top part is, is so overexposed and this isn't as black as the real black.

But what we're really going for is to convey very specific information. >> Exactly. >> That the potential buyer wants to know about, and that should be our deciding criteria. >> Yeah. It's product photography is really kind of a storytelling exercise where you first analyze the product and then figure out how best to express the most important parts of the product. And in this case, you know, the little silver part on top, it is slightly overexposed. If you have a little bit more digital experience and wanted to take the time you could, you know, cut and paste from the different exposures. But for a quick post on eBay, I think this will do a very effective job of demonstrating what it is you're trying to sell.

>> There's a little bit of grunge or dirt or something in here. Do you worry about that kind of thing? >> Yeah, I do. I actually gave it a quick wipe down before we did the the demo. But this travels with me and so it has picked up some dirt over the years. I keep a variety of cleaning tools around. Flour sack towels are great. They're soft, 100% cotton, they leave very little lint. Q-tips are wonderful for reaching into these tiny spaces where you have bits of grunge. And I think the real key on cleaning things is, the cleaner it is, the newer it looks. And that will I think help boost your auction price.

What about compressed air? >> Compressed air is a great tool. It can often get into places that a Q-tip or a toothpick or something like that can't. >> Okay great. Konrad, you do product photography for a living. This seems like a pretty easy subject. >> Yeah, this is fairly straightforward and lighting an open shade is such soft gentle illumination it makes it really easy. But sometimes you run into products that say textiles for example, would not work that well in this sort of lighting environment, because the texture of the fabric won't read that well. >> So you need to go to a more complex. >> Yeah, a little more complex lighting setup.

>> Okay. If you're interested in that kind of thing, Konrad has has courses that will take you through lighting all those different, difficult things. If you do, though, just have something you want to get on eBay, this is a really great, very simple, very inexpensive technique to try.

Show transcript

This video is part of

Image for The Practicing Photographer
The Practicing Photographer

75 video lessons · 46325 viewers

Ben Long
Author

 
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  1. 6m 25s
    1. Getting your project out into the world
      6m 25s
  2. 1m 35s
    1. Introducing The Practicing Photographer
      1m 35s
  3. 7h 16m
    1. Choosing a camera
      5m 27s
    2. Looking at light as a subject
      2m 22s
    3. Using a small reflector to add fill light
      5m 45s
    4. Editing photo metadata with PhotosInfo Pro for iPad
      6m 30s
    5. Let your lens reshape you
      7m 26s
    6. Compositing street photography images with Photoshop
      7m 44s
    7. Expand your filter options with step-up and step-down rings
      3m 56s
    8. Shooting without a memory card
      3m 6s
    9. Give yourself a year-long assignment
      5m 28s
    10. Working with reflections
      1m 26s
    11. Exploring mirrorless cameras
      7m 25s
    12. Batch processing photos with the Adobe Image Processor
      7m 30s
    13. Limiting yourself to a fixed-focal-length lens
      2m 13s
    14. Creating tiny worlds: Shooting technique
      4m 15s
    15. Creating tiny worlds: Post-processing techniques
      11m 41s
    16. Shooting macro shots on an iPhone
      3m 18s
    17. Using a tripod
      3m 33s
    18. Wildlife and staying present
      5m 58s
    19. Batch exposure adjustments on raw files
      6m 52s
    20. Why Shoot Polaroid
      11m 12s
    21. Seizing an opportunity
      4m 4s
    22. Four photographers do a light-as-subject exercise
      12m 24s
    23. Shooting macro bug photos with a reversed lens
      4m 54s
    24. Varnishing a photo for a painterly effect
      13m 36s
    25. Shooting wildlife
      7m 24s
    26. Discussion on how to shoot architecture
      12m 27s
    27. Using a lens hood
      4m 48s
    28. Working with themes
      2m 48s
    29. Setting up an HDR time lapse
      7m 55s
    30. Processing an HDR time lapse
      7m 55s
    31. Two perspectives on travel photography
      12m 28s
    32. Scanning Photos
      5m 37s
    33. Photo assignment: shooting an egg
      3m 13s
    34. Reviewing the egg shot images
      6m 47s
    35. Shooting in your own backyard
      4m 38s
    36. Jpeg iPad import process
      3m 17s
    37. Shooting a product shot in open shade
      9m 34s
    38. Reviewing the product shot images
      4m 5s
    39. Warming up
      3m 26s
    40. Taking a panning action shot
      10m 17s
    41. Scanning polaroid negatives and processing in Photoshop
      8m 17s
    42. Shooting a silhouette
      3m 9s
    43. Going with an ultra-light gear configuration
      5m 29s
    44. Working with masks and calculations in Photoshop
      12m 38s
    45. Working with flash for macro photography
      4m 55s
    46. Colorizing a black and white photo in Photoshop
      5m 10s
    47. Using duct tape and zip ties in the field
      4m 14s
    48. When the on camera flash is casting a shadow
      3m 4s
    49. Using Lightroom on the road
      6m 28s
    50. Listening to your camera to get good exposure
      2m 20s
    51. Shooting a successful self portrait with a phone
      7m 18s
    52. Switching to Lightroom from another application
      9m 48s
    53. Photographing animals in wildlife refuges
      6m 41s
    54. Shooting level
      2m 42s
    55. Photoshop and Automator
      8m 54s
    56. Shooting when the light is flat
      3m 23s
    57. Discussing the business of stock photography
      9m 48s
    58. Shooting tethered to a monitor
      3m 21s
    59. Making a 360 degree panorama on the iPhone
      4m 45s
    60. Understanding the three flash setup
      3m 34s
    61. Shooting a three flash portrait
      4m 6s
    62. Understanding the differences with third party lenses
      4m 43s
    63. Understanding why files look different on depending on device
      5m 25s
    64. Working with a geotagging app on the iPhone
      4m 43s
    65. Using high speed flash sync to dim ambient light
      7m 29s
    66. Using your iPad as a second monitor
      5m 46s
    67. Understanding exposure with a leaf shutter camera
      3m 28s
    68. Photography practice through mimicry
      8m 8s
    69. Canon wireless flash with built in radio control
      5m 59s
    70. Posing and shooting pairs of people
      5m 35s
    71. Shooting with a shape in mind
      3m 15s
    72. Shooting tethered to a laptop
      4m 40s
    73. Softboxes vs. umbrellas
      2m 55s

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