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In this course, Richard Koci Hernandez celebrates the art of iPhoneography—how to shoot, enhance, and share photos with an Apple iPhone. The course covers an actual iPhone photo shoot and includes details on how to select and edit photos using a variety of iOS apps and how to interact with the vibrant iPhone photo community by sharing photos using the popular Instagram app. In a bonus chapter, Koci and a lineup of iPhone photography enthusiasts and journalists meet at the 1197 conference in San Francisco to discuss shooting techniques, photo-enhancement tips, and inspiration in the art of photographic storytelling.
Richard Koci Hernandez> The amazing part of what we're doing here is the ability to share. What iPhone and mobile photography brings to what we're doing is this huge audience to share our work with. That is unprecedented, that we can create and stack and do all of these things with our images and we have the power to share those images with the world, instantly in a touch. I am going to show you an easy quick way to do that. There are many out there. I happen to be a big fan of Instagram.
I love Instagram and its ability to share, to share my images with the world. So I'm just going to launch Instagram. And the beauty of all of the communities out there is it's not just about sharing. It's also about having a conversation. So I can post an image, which I did, one of these images from LA, which is up here on the screen. And already there are 53 comments, there are 53 people that have something to say about the image that I stacked and put out there in the world to see.
And I'll go in there, and I'll talk to the people and I'll have a conversation. That is super important. This isn't just about photography any more; this is about community. And also the community is the community that's going to help you to be creative, because there are comments in here asking me how I did it, and I'm going to share. Some of what I learned from Instagram and making comments is asking people, how did you do that? I have a few good tips about how to be a good photo-sharing community citizen, about gaining a few followers and really participating.
A lot of times you just want to go out and post our images and wait for the influx to come. I think that if you post an image, you should at least comment on two images and like three or four images. That's the way that's going to start the conversation. Not only it's going to start the conversation, it's giving good will back. It's letting people know, hey, I'm out here, I'm shooting images, I have something to say, come check out my feed. It's those kinds of things that really raise the level of conversation of what's going on in Instagram, to a completely different level.
It's just not about sharing our images; it's about having a conversation. I think there is a lot of power in that. One of the features I love about Instagram in particular is the Feed. This is a group of people that I've decided to follow and in an instant, in one click, I can see what they're posting. So right now I'm looking at images from all over the world, from 300 photographers that I've decided to follow. So in one-click I'm already inspired by a piece of work that really speaks to me. It's not my style; it has nothing to do with that.
It's really about sharing. I'm already the inclination to like, which I just did, and comment, it's there, right. I'm ready to do that and I can just scroll through my Feed, right, that's something taken 31 minutes ago, and 40 minutes ago there's already something in this Feed telling me that there is a meet-up, right. There was an Instagram meet-up in the East Bay and in the Bay Area, they're all going to jump on a BART train and shoot pictures. That's community, that's exactly what I'm talking about, and why I love this particular tool.
Ah, beautiful image, beautiful street image from Spain. And 11 comments, hundreds of likes. Now that I'm here, I'm really inspired to share something from my shoot down in LA, so I'm going to do that. It's really easy to do, but at the same time the power of any social network is its ability to create conversation, and just looking at those images I'm ready to create a conversation. I am ready to post something that I'm happy with, that has been stacked and app stacked, and is it a right style? I'm ready to get out there.
The good thing about being in Instagram is it also allows conversation on other social networks. So I can go ahead and share this in Twitter, on Facebook, on my Tumblr and boom, it's out there. It's finishing, it's uploading, it just been birthed into the world now. That conversation is open. I've shared, and also I can be inspired. That's what I love about this thing. This is all about sharing and community. It's just not about photography. It's not just about creativity. It's also about sharing and conversation.
That's the beauty of this device.
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