Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Using your iPhone as a publishing platform

From: Product Photography for E-Commerce

Video: Using your iPhone as a publishing platform

This camera is pretty good and it's on my iPhone. It's always with me. To think about point and shoot, you have to also think about product photography. Now I am going to show you something really exciting. I am going to take some shots and with a connected device, I am going to email them directly up to service and in one swoop motion we are going to list it and that's something that you couldn't even do it just a few years ago. So, I am going to get shooting and you can see here that the review process is all really, really lovely. You can zoom in. You can go to the next photo and I can shoot directly from here.

Using your iPhone as a publishing platform

This camera is pretty good and it's on my iPhone. It's always with me. To think about point and shoot, you have to also think about product photography. Now I am going to show you something really exciting. I am going to take some shots and with a connected device, I am going to email them directly up to service and in one swoop motion we are going to list it and that's something that you couldn't even do it just a few years ago. So, I am going to get shooting and you can see here that the review process is all really, really lovely. You can zoom in. You can go to the next photo and I can shoot directly from here.

Now I am not suggesting that you go ahead and buy all these equipment just so you can shoot it with your iPhone. But think about where you are. Think about where you could be in your garage, out shopping. You can use all the benefits of taking a picture of something when you are out and about. We are talking about something very exciting, which is the idea of shooting product photography on an impromptu device like an iPhone or cellphone and what to do once you leverage the connectivity of that device.

So, I call this the two minute cell flow. Let me explain to you what I was doing. After you take your photographs, let me go into the Camera Roll here. Now I am on an iPhone, so it allows me to go into the Camera Roll and search for those particular photographs. I can scroll to them. I'll select this new ability here, which allows me to go into a Pick mode. The Pick mode allows me to thumb on the individual photographs and when I begin to thumb on individual photographs, the checkmark accumulates. You can see that the number there I have selected, four photographs. I can either share it directly or copy to my clipboard.

In this case, I am going to go ahead and share it. What happens is then I get an email interface. I can go ahead and select the Email and I can go directly into email itself. On your device, go ahead and create a contact called Posterous if you want or you can send this to anywhere you want. This can be your blog, this could be just about anywhere you want. It could be even a person. I often email myself, attachments just to get it off the device. But the From, this will be from your email and then I just started to create a subject and I started to fill in some notes there. Well, the most important thing is on the other end.

So, this is a basic flow of an iPhone email flow, where you've attached some photographs. Now let's look at a typical flow through some other program you might be comfortable with. I am going to show you Gmail. Here we are inside of my Gmail account and I have gone up to compose a mail. I've started to fill it out. Now again, I am going to use Posterous, because I am going to send it directly to my Posterous account. Posterous is great, because it allows you to create essentially a blog entry directly from email as interface, whether that interface is from the mobile device, or from your PC.

Here I have started to create this 'Hand-made leaf buddies' as an entry. Now remember, I want to sell this, so I start to fill in and start to type that. Go ahead and attach the files. Now, I can attach all kinds of things. I can attach photos, videos, links to YouTube videos, all kinds of different things. But for these purposes, I am just going to attach the photographs I took a few minutes ago. Now once your photographs have properly uploaded, you can go ahead and hit Send. You can just about add anything in there that you want. Now what I am going to do is I am going to go ahead and hit Send directly from interface.

Now what that's going to do is going to send it to my Posterous account. Let's go ahead and look over at what kind of thing it creates. Now I am on my Posterous itself. You can see that it comes through as a blog entry. You can see whatever that was in my title shows up as the title of the entry. All the photos that I attach show up as Attachment, which is a really addition here. Now, one of the nice things about this is that it's now in a blog. Well, how you do you get people to your blog? Well, it's a really nice functionality on Posterous called Autopost.

Now, this allows me to connect to my Facebook or Twitter account or all these different things, so everyone can connect to it and immediately see what's going on. Now see this. This is my particular eBay account. This is where it gets interesting. If I go ahead and select Sell this, notice something that I took just a few moments ago can now go into a flow that I can sell it on eBay. You can see here that it gives me a little form to give in an item name. I can give it an item description. I can even give it additional details.

Here are the four photographs that were on my iPhone just a moment ago. I can go ahead and select what category this is going to be in. You can see there are all different types of categories here. I can just probably add it to something called like Miscellaneous or just for this specific example, I will just put in Everything Else >> Other. Another thing that's nice, we are in Ventura right now and so is Rad Megan and her business. So, I am going to go ahead and go here and you can see that it found it directly on Google Maps. Now, the start price here, I am going to set at $15 and the Auction duration, I will go ahead and set for 10 days.

Verifying your listing is really easy to do. All you need to do is select it and you will be presented with a brand-new listing on eBay. This is the most amazing thing ever, because you can turn what was seemingly an email into a specific listing on eBay. When I go ahead and start this auction, this is exactly what's going to happen. Starting the auction allows you to interface directly with eBay itself listing it. You can see there I just created a brand-new listing on eBay.

Now what's happening behind the scenes is it's using my authorization that I've already given it in order to list it on eBay. This is a live auction that's going on right here, right now. Now, if I go to my original listing, back to my Posterous, a couple really interesting things have happened. Let's go to my Posterous account. Let's talk about the benefit of what's just happened. Here I have got a blog that I have quite a few people that follow and read and you can see here that I have just turned this into a listing.

You can see that it's just started. It's $15 and people can view it. Well, the most amazing thing is is without me doing anything, I have gone ahead and has updated the Twitter account and the Facebook account automatically and you can see here that my Hand-made leaf buddies are automatically distributed. This is the most interesting paradigm shift that's been going on in the web today. You can list something, post something and update it to a social network. It's pretty amazing. Think this through and you can use the very same thing to use the iPhone as a platform for selling the stuff in your life.

Show transcript

This video is part of

Image for Product Photography for E-Commerce
Product Photography for E-Commerce

41 video lessons · 21182 viewers

Dane Howard
Author

 
Expand all | Collapse all
  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Product Photography for E-Commerce.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.