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Product Photography for E-Commerce
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Using your iPhone as a publishing platform


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Product Photography for E-Commerce

with Dane Howard

Video: Using your iPhone as a publishing platform

This camera is pretty good and it's on my iPhone. It's always with me. To think about point and shoot, you have to also think about product photography. Now I am going to show you something really exciting. I am going to take some shots and with a connected device, I am going to email them directly up to service and in one swoop motion we are going to list it and that's something that you couldn't even do it just a few years ago. So, I am going to get shooting and you can see here that the review process is all really, really lovely. You can zoom in. You can go to the next photo and I can shoot directly from here.
Expand all | Collapse all
  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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Product Photography for E-Commerce
1h 46m Appropriate for all Dec 21, 2009

Viewers: in countries Watching now:

In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.

Topics include:
  • Understanding the must-have features in a point-and-shoot camera
  • Creating a DIY photo studio
  • Adding audio to a product presentation
  • Shooting small, medium, and large products
  • Taking and publishing product photos with an iPhone
Subjects:
Photography Web Ecommerce
Author:
Dane Howard

Using your iPhone as a publishing platform

This camera is pretty good and it's on my iPhone. It's always with me. To think about point and shoot, you have to also think about product photography. Now I am going to show you something really exciting. I am going to take some shots and with a connected device, I am going to email them directly up to service and in one swoop motion we are going to list it and that's something that you couldn't even do it just a few years ago. So, I am going to get shooting and you can see here that the review process is all really, really lovely. You can zoom in. You can go to the next photo and I can shoot directly from here.

Now I am not suggesting that you go ahead and buy all these equipment just so you can shoot it with your iPhone. But think about where you are. Think about where you could be in your garage, out shopping. You can use all the benefits of taking a picture of something when you are out and about. We are talking about something very exciting, which is the idea of shooting product photography on an impromptu device like an iPhone or cellphone and what to do once you leverage the connectivity of that device.

So, I call this the two minute cell flow. Let me explain to you what I was doing. After you take your photographs, let me go into the Camera Roll here. Now I am on an iPhone, so it allows me to go into the Camera Roll and search for those particular photographs. I can scroll to them. I'll select this new ability here, which allows me to go into a Pick mode. The Pick mode allows me to thumb on the individual photographs and when I begin to thumb on individual photographs, the checkmark accumulates. You can see that the number there I have selected, four photographs. I can either share it directly or copy to my clipboard.

In this case, I am going to go ahead and share it. What happens is then I get an email interface. I can go ahead and select the Email and I can go directly into email itself. On your device, go ahead and create a contact called Posterous if you want or you can send this to anywhere you want. This can be your blog, this could be just about anywhere you want. It could be even a person. I often email myself, attachments just to get it off the device. But the From, this will be from your email and then I just started to create a subject and I started to fill in some notes there. Well, the most important thing is on the other end.

So, this is a basic flow of an iPhone email flow, where you've attached some photographs. Now let's look at a typical flow through some other program you might be comfortable with. I am going to show you Gmail. Here we are inside of my Gmail account and I have gone up to compose a mail. I've started to fill it out. Now again, I am going to use Posterous, because I am going to send it directly to my Posterous account. Posterous is great, because it allows you to create essentially a blog entry directly from email as interface, whether that interface is from the mobile device, or from your PC.

Here I have started to create this 'Hand-made leaf buddies' as an entry. Now remember, I want to sell this, so I start to fill in and start to type that. Go ahead and attach the files. Now, I can attach all kinds of things. I can attach photos, videos, links to YouTube videos, all kinds of different things. But for these purposes, I am just going to attach the photographs I took a few minutes ago. Now once your photographs have properly uploaded, you can go ahead and hit Send. You can just about add anything in there that you want. Now what I am going to do is I am going to go ahead and hit Send directly from interface.

Now what that's going to do is going to send it to my Posterous account. Let's go ahead and look over at what kind of thing it creates. Now I am on my Posterous itself. You can see that it comes through as a blog entry. You can see whatever that was in my title shows up as the title of the entry. All the photos that I attach show up as Attachment, which is a really addition here. Now, one of the nice things about this is that it's now in a blog. Well, how you do you get people to your blog? Well, it's a really nice functionality on Posterous called Autopost.

Now, this allows me to connect to my Facebook or Twitter account or all these different things, so everyone can connect to it and immediately see what's going on. Now see this. This is my particular eBay account. This is where it gets interesting. If I go ahead and select Sell this, notice something that I took just a few moments ago can now go into a flow that I can sell it on eBay. You can see here that it gives me a little form to give in an item name. I can give it an item description. I can even give it additional details.

Here are the four photographs that were on my iPhone just a moment ago. I can go ahead and select what category this is going to be in. You can see there are all different types of categories here. I can just probably add it to something called like Miscellaneous or just for this specific example, I will just put in Everything Else >> Other. Another thing that's nice, we are in Ventura right now and so is Rad Megan and her business. So, I am going to go ahead and go here and you can see that it found it directly on Google Maps. Now, the start price here, I am going to set at $15 and the Auction duration, I will go ahead and set for 10 days.

Verifying your listing is really easy to do. All you need to do is select it and you will be presented with a brand-new listing on eBay. This is the most amazing thing ever, because you can turn what was seemingly an email into a specific listing on eBay. When I go ahead and start this auction, this is exactly what's going to happen. Starting the auction allows you to interface directly with eBay itself listing it. You can see there I just created a brand-new listing on eBay.

Now what's happening behind the scenes is it's using my authorization that I've already given it in order to list it on eBay. This is a live auction that's going on right here, right now. Now, if I go to my original listing, back to my Posterous, a couple really interesting things have happened. Let's go to my Posterous account. Let's talk about the benefit of what's just happened. Here I have got a blog that I have quite a few people that follow and read and you can see here that I have just turned this into a listing.

You can see that it's just started. It's $15 and people can view it. Well, the most amazing thing is is without me doing anything, I have gone ahead and has updated the Twitter account and the Facebook account automatically and you can see here that my Hand-made leaf buddies are automatically distributed. This is the most interesting paradigm shift that's been going on in the web today. You can list something, post something and update it to a social network. It's pretty amazing. Think this through and you can use the very same thing to use the iPhone as a platform for selling the stuff in your life.

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