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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Tip number five, very important, use live models whenever possible. The human-ness behind your product is going to come to life, especially shoes and accessories. How you style it, how you could imagine your buyers seeing the products on them is very, very critical. This human quality and the relationship between the product shot on the right and the one on the live model on the left is very critical. You can take this to any stylistic direction you want, but the juxtaposition between the two types of shots is very important.
You may use the product shot to draw them in, but the one that puts it on the live model will bring it home. This is very critically important for jewelry, anything that touches the side of the human. This could be something that's stylistic and documentary and fun, but the idea here is what's most important. Even if the anonymity of the actual model is disclosed here, you can see just with this shot here I can crop into it and I still have this sense of wear. And bring this into your Product Photography Shots, not only just on the models themselves, but as you start to put all kinds of photography together.
You may lead with a beautiful shot here, but the most important thing to build trust with your buyers is to show the juxtaposition against a real human model here. In this case, size is one of the most critical aspects of having a human next to this product. Tip number five, use live models whenever possible.
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