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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Tip number six is using diffused light whenever possible. The idea here is quality of the light, particular as it relates to the diffusion, no hard shadows, no hard specular highlights. This is going to be really important as you get into a nice first read on how the light behaves and dances around your products themselves. As this translates, you are going to look for a couple of things. On items that are more matte-like, you are going to see a natural color and real nice, soft shadows. On things that are shiny, you are going to look for the reflection in the specular highlights.
Now, when this translates to ecommerce and on the web, it's going to get smaller and you may be really glad that you have nice even light across your products. This is what will draw them in and this will be the first read as it translates to ecommerce.
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