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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
I just set up this photo tent, and it's great. This is a one of those 30 inch by 30 inch. Now, you can get a lot of these online. I got this one at TableTop Studios. Now, one of the things I really like about it, it's a nylon tent, completely translucent, so anywhere I move the lights, the light quality is going to be great. Well, a couple of things that's great about these ideas is that they come in all different sizes. It was pretty hard to choose a different size, but the idea here is you want flexibility on all the different products you shoot. You don't want something too big and you don't want something too small. This one seemed to work for me.
Now, here's another one. What's great about it is they go flat and they come right out to a nice size. This makes storage really easy and you can see it's really light. Now, there is a couple of features of this that I want to mention for sure. So, from the top, first of all, there is a zipper, the zipper allows you to access the top. When you are accessing the top, you can shoot like through there. You can even stand on a ladder and shoot your camera down through there, which is really wonderful. Now, I have these clips. The clips are great because they allow all these different rigging mechanisms up here.
I can snap on a backdrop, I can take these rivets here. There are rivets that run along the side and the rivets allow for rigging of like wire or fishing line and I can hang things from it. Well, why would I want to do that? Well, if I hang something from the top, it removes all the shadows. So, I can shoot in from this side. Now whether that be lights, all this access is really fantastic. Well, what else do we have? Now towards the front, this is your primary shooting surface and you want to make sure that you have lot of backdrops. They come with all kinds.
Now, you can make these. You can have textured paper. You can have reflective paper, all kinds of different types. I usually keep a white and a black in my bag. Now, another thing that you want to think about is what you're shooting and how the reflections come out of this. Now, we're in a studio with lots and lots of lights. So, those lights are reflecting off of the material here. If you want to shade that, you have this. This is a really nice front surface, this front surface can velcro beautifully onto the front itself. Now, what's great about it is there's a zipper, right in the middle here.
Now the zipper allows you to get just the configuration of your camera itself and poke a little lens through there, reducing all the reflections. Now, inside there, all the light qualities are the same. So, when you set up those type of shots and tear down, the shooting environment is fantastic. So, look into the photo tent. Now it's a little bit more expensive than some of the other options or something you might make yourself, but the trade-off, if you do a lot of shooting, it should be great.
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