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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Tip number seven, turning off the flash. This can be summed up in two quick images. Number one, turn off the flash, the light, highlights, the specular highlights are way too hot here, and rarely is any product going to look great from front, bleached-out light. A little extra effort and a little simple staging will allow you to diffuse and blanket the light across the product themselves. It's going to be a far more becoming shot. Tip number seven, please turn off the flash.
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