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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
You know, shooting small objects is no small affair, but the nice thing is that your environment is really small. Get closer to the objects, the mistakes could look even bigger, because you're really, really close to them. Well, few things and a few tips to keep in mind. Now, you're going to want some lights, first of all, multi-directional, I also have a light table here, which is also helpful. On hand, you might want to keep a flat piece of white or black paper. Now, the set-up is pretty straightforward. This is any object that you may want to shoot from the top down. Now what kind of objects are we talking about? Small little toys, maybe you have some jewelry, I have some bracelets here, necklaces and even some coins.
Now, this type of setup is really helpful because you can basically drop them right on here but you may be asking "Where's the tripod? Where's the camera?" Well, first of all, diffusion of the light. This looks like a trash can, doesn't it? Well, if you cut the bottom out, you have a really good diffusion hood that you can go right on top of the object and shoot down through the top. Now the other things, you can get really creative with this. Any diffused light, basically, that you can shoot through is really very helpful. This is an old laundry detergent container and again, you can use, here's one, a milk container, probably the cheapest.
Now, don't let this fool you. You put this right on the top. The light qualities inside of here are really great. Now, allowing me to just turn on the camera and going to Macro mode, now remember that's that little flower icon, I can shoot and make all my adjustments just by resting on top of here. Shooting pretty fast, I'll get some great shots. Now, these are just a few of the techniques we're going to go into. These are fantastic little setups, diffusion of the light, the light quality and Macro setting. That's all you have to remember.
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