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Special features

From: Product Photography for E-Commerce

Video: Special features

One of the things I wanted to talk about and I learned as I walked through homes with Mary Pope-Handy is that every home has special features. Now, to create an intimacy with any house you want to showcase these off. And to photograph them may be that much more important. In this particular house, there is a really beautiful red, red bathroom. And as I heard her talk about certain bathrooms, the characteristics of it started to come really, really important. So, in this case, I chose to showcase the mirror and the candle happened to be on, and the light.

Special features

One of the things I wanted to talk about and I learned as I walked through homes with Mary Pope-Handy is that every home has special features. Now, to create an intimacy with any house you want to showcase these off. And to photograph them may be that much more important. In this particular house, there is a really beautiful red, red bathroom. And as I heard her talk about certain bathrooms, the characteristics of it started to come really, really important. So, in this case, I chose to showcase the mirror and the candle happened to be on, and the light.

And a very important thing that I would've never thought about is to make sure that the toilet seat is down. It sounds funny and trivial, but she said it's amazing. Clean surfaces, clean lines and toilet down. Next, I started to think about some of the attributes of this house that I was shooting and I start to realized that some of the details mattered. The composition of this photograph, as well as the detail, you can start to see a couple things. New paint, new roof and really nice new fixtures.

Subtle, but important. In the other house, it had a great garage. How often do you see a picture of a garage? Well, they're usually messy and really cluttered. This one happened to be really clean. The story of this? Clean, efficient storage. The owner here had actually done some extra work and made this garage into another room. This adds to the floor plan. It adds to the overall square footage and the usable space. And when I moved around within this garage, I just realized how amazing it would be to have a cool garage like this. And the idea here is that you want your buyers to imagine a lifestyle.

How they can imagine themselves living in this house and how they might behave in rooms like this. And when things are clean, it shows a way to be in a lifestyle that you're imagining them inside the space. So, keep that in mind and showcase the special, special features as you walk around any particular house.

Show transcript

This video is part of

Image for Product Photography for E-Commerce
Product Photography for E-Commerce

41 video lessons · 20999 viewers

Dane Howard
Author

 
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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