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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
One of the things I wanted to talk about and I learned as I walked through homes with Mary Pope-Handy is that every home has special features. Now, to create an intimacy with any house you want to showcase these off. And to photograph them may be that much more important. In this particular house, there is a really beautiful red, red bathroom. And as I heard her talk about certain bathrooms, the characteristics of it started to come really, really important. So, in this case, I chose to showcase the mirror and the candle happened to be on, and the light.
And a very important thing that I would've never thought about is to make sure that the toilet seat is down. It sounds funny and trivial, but she said it's amazing. Clean surfaces, clean lines and toilet down. Next, I started to think about some of the attributes of this house that I was shooting and I start to realized that some of the details mattered. The composition of this photograph, as well as the detail, you can start to see a couple things. New paint, new roof and really nice new fixtures.
Subtle, but important. In the other house, it had a great garage. How often do you see a picture of a garage? Well, they're usually messy and really cluttered. This one happened to be really clean. The story of this? Clean, efficient storage. The owner here had actually done some extra work and made this garage into another room. This adds to the floor plan. It adds to the overall square footage and the usable space. And when I moved around within this garage, I just realized how amazing it would be to have a cool garage like this. And the idea here is that you want your buyers to imagine a lifestyle.
How they can imagine themselves living in this house and how they might behave in rooms like this. And when things are clean, it shows a way to be in a lifestyle that you're imagining them inside the space. So, keep that in mind and showcase the special, special features as you walk around any particular house.
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