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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Now, if you're like me, and if you bought anything online, you've probably received something and when it came, it wasn't exactly what you expected. I know that I have gotten things that have been the wrong size, wrong color. In fact, there are a lot of things that I would have benefited from from just a little bit more information. Well, the next couple of techniques I am going to show you how to think like a trusted seller. How to think about putting a little additional information in there that helps the relationship between you, your buyer, and the products you sell. Let's take a look at those right now. Now there are a lot of things that your buyer can say. This is something that you don't want to hear from them.
That's not what I thought I was getting. Now let's think a little bit about what it's like to be a trusted seller. Now, when you are shooting photography for e-commerce, you want to think about couple of things. Now let's think of a buyer that's trying to search for a painting. They find one, they like one and they actually start to move into it. You've provided great detail. You've provided great size, but you know what, context is much better than size. When you put it in context, you actually visually describe 8x16. You put it in the context. This is much better.
For example, here's another thing they might be thinking, "Ah, this would be "a great coaster." Well, this shot, in addition to this one, will help put it in the context. It's actually the size of a bowl. So let's think a little bit about this one, a purse, this is lovely, what a great shot, but when you put it in context, you give a better visual description of how this might be seen and you put this buyer into the context of what they might be owning. So, think about this. Even handmade goods, this may be a baby doll blanket or it might be play food.
Use this to your advantage to help act and behave to visually describe the item and think about your buyers a little bit more. This will increase your satisfaction scores and it will also increase the trust that buyers have with you. And this goes for new or used items. In fact, if you've got something that's visually worn, instead of trying to hide it, kind of bring attention to it, because this is going to pay off. Someone may be looking for something with a little bit of character, maybe the price will go down, but you know what, later on that will pay off, because they will trust you more and if you want to repeat buyers, this is going to really help you.
So, visually describe your items and think like a trusted seller.
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