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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
It's amazing when you sit with a professional and you learn about their world, and with Mary Pope-Handy, that's what I learned is I learned how to shoot real-estate photography better than I had before. Some of the things I learned: the curb appeal is one of the most important outside images. It's those that draw the buyers in. If you can try to substitute kind of the garage or showcase it less, think about that. The Full View of the house, very critically important. Particularly as you think about inside spaces like the kitchen, and where people live a lot.
Other things like height, depth, and color, how do you showcase the things that are really specific about a particular house and how do you get the shots? Try to replace some of those images if you were to walk through the house itself. Then lastly, the special features. Every house has them. How do you look for them? How do you find them? So, that the character of the place actually comes through. These are all super helpful and I have to thank Mary Pope-Handy for helping us, and walking us through better real-estate photography.
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