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Real estate curb appeal

From: Product Photography for E-Commerce

Video: Real estate curb appeal

Dane Howard: I wanted to talk a little bit about real estate photography. Now how does this relate to ecommerce photography? What's one of the largest two good items out there on the Web? Whether you're selling a house, renting your apartment, the most important part of showcasing it well will translate to literally thousands and thousands of dollars, if you photograph it well. I am no expert in this regard at all, but I know someone that is. I have a trusted agent friend that has helped sell houses, and helped me buy mine. Her name is Mary Pope-Handy and I've asked her to help me with a few of these items.

Real estate curb appeal

Dane Howard: I wanted to talk a little bit about real estate photography. Now how does this relate to ecommerce photography? What's one of the largest two good items out there on the Web? Whether you're selling a house, renting your apartment, the most important part of showcasing it well will translate to literally thousands and thousands of dollars, if you photograph it well. I am no expert in this regard at all, but I know someone that is. I have a trusted agent friend that has helped sell houses, and helped me buy mine. Her name is Mary Pope-Handy and I've asked her to help me with a few of these items.

Now, the first is all about curb appeal. Curb appeal with any type of the house is one of the most important shots. Here are a few words from Mary as she has helped us with some of these ideas. Mary Pope-Handy: When photographing the front of the house, there are a whole bunch of things to remember. This is probably the single most important thing when you sell a home, because if people don't feel that it's attractive from the outside, they may never come inside. And that's probably true on the MLS too. I see the stats all the time, and the number one picture that people look at is the exterior front of the home.

So, what you want to do is create something appealing and inviting, not too distracting and you want them to really see the home as something that they could see themselves in. So, you want to depersonalize it just like you were the house. You don't want to have giant pictures of yourself in the home when you are taking pictures of it. You want to have no car in the driveway. If the driveway is super-shiny and reflective because it's the middle of the day, you might even consider wetting down the driveway, so that it's more muted and doesn't draw as much attention.

When you're photographing the home, it looks best if you can see the front door and the windows pretty much unobstructed. So, if there are large hedges, and I have seen homes like this in my own neighborhood, where hedges are growing halfway up the window. You want to trim them back. You'd like to have a little bit of color going up to the front walkway. So maybe some potted flowers if there is not a planter. Something pleasant near the garage. If the house has a big, giant white door to the garage and the rest of the house is a darker color, the eye is going to be drawn to that whiteness of the garage door.

And that's not really going to be very helpful, because we don't want people looking at the house and seeing so much the garage and the driveway, we want their eye drawn to the front door, the windows, the front porch, the front landscaping. So if that garage door is a white or a bright color that contrasts sharply with the house, I'd say mute it out. That's money well spent. Then I would try to get pictures of the home away from the driveway and garage if that's possible, just so that that's kind of minimized in the picture.

One of the cardinal sins I see as homes where it looks like what you are selling is a garage. Dane Howard: Well, it was very important that Mary just explained to us was the idea of the first read, the curb appeal. From this particular shot, you can see a number of things are kind of countered to what she was actually inviting us to do. Some of the things that I observed in just walking around with her were some of the things about depersonalizing it, about big white spaces. All these things are really helpful. Again, think about pulling back from the house itself.

Here, this actually has a fence, which is very important to the attributes of the house. So, you want to juxtapose this particular shot here with this one here. How is it set off of the street? Is it more secure, less secure? Am I going to have to open up this gate and close it all the time? Now again she said, don't have the cars in there. Some of these things are very critical and important. I will invite you to look at this image itself, the time of year or the time of light might be really important to allow someone to imagine themselves. So as you think about curb appeal, let's listen to Mary and let's see what else she might have to say.

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This video is part of

Image for Product Photography for E-Commerce
Product Photography for E-Commerce

41 video lessons · 21360 viewers

Dane Howard
Author

 
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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