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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Now you are lighting setup, with any photo tent, is going to be basically the same thing. You are going to have the light on the right and a light on the left. Now the optional light can be something here on the top or even the back, but it's really up to you. Let's get started and see what this looks like right now. Basically, like in the beginning of this, but this is the next step where we make the gross adjustments. You can see just by moving the left and right. You can see how this changes the specular highlight. Well, when you go into gross adjustments, you may want someone to help you, because you are going to make a movement and come back, make a movement and come back.
You may want to some of the trade offs. Well, that's going to be important. So one little trick that I do is is sometimes I just put my camera to the video mode and I hit Record. Hitting Record allows me then to make all the lighting adjustments in real time, stop the camera and then play it back to myself. I am not going to do that right now, but what I am going to is I am going to set up a backlight. Now this is something that you may want to do in certain shots, because once you have got a great diffusion light tent, this is nice little technique. In order to do this, I am going to take that lid off, put the tripod a little bit to the side here, turn on the light.
Now one of the things you are going to see, or if you would have seen in the playback of your camera, is a lot of these little trade offs. You can see just by moving it and I can move it further back, move it forward. You can see the hotspot right there. What I am after is that nice little flood of light coming underneath the actual pieces themselves. I set this up a little bit beforehand and I really liked that. Now the last little thing that you want to think about is your highlights. We are in a big studio here with lots of specular highlights and I want to remove those.
There are two ways to do that. Number one, just remember that diffusion shield. You can put that on, unzip the zipper and shoot through the little slit. That's helpful. The second step, if you can, is just to turn off all the lights. Lucky for me, mine is on a clapper. Hey, how does that look? That's pretty great. Already, you can start to move into some of your fine-tune adjustments. Let's take a look at this on the left- hand side and just by moving that, I can start to see how things are playing off. I just about like it right there and what I am going to do, I think, is I am going to start shooting.
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