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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
I wanted to say a few words about panoramas. The more I spoke with Mary, the more I understood that the wide open space and the panoramic view was critical. Let's talk about some of the things where you might want to use that. I found myself in a home looking across this particular dining area. Now, we are on a wide-screen monitor, so already, we are in a wide format. But as I moved left and right and looked at some of the shots I was putting together, I quickly put together this type of panorama. Now, I did not go into Photoshop, I did not color correct this.
All I did was place three of the shots I had together, next to them and look what a difference this makes. A panoramic view can absolutely change the perception of a particular room, and even though it's not perfectly correct, any buyer is going to understand the benefit of this type of room in relationship to the kitchen itself. Panoramas are critical. Just because you are standing there and don't have a panoramic point-of-view, believe me, moving left to right and panning as you shoot is critical. Because even if it's rough like this, you are going to want to benefit and your buyer is going to benefit from this kind of vista.
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