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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
I have asked Mary to walk us through a kitchen. Now a kitchen is so critical to the sale of the home. It's where people spend a lot of time. Mary please walk us through some the things you think about. Mary Pope-Handy: Getting the details is also a very important element of photographing a kitchen, because knowing that there is a stove is not the same thing as knowing that there is a five burner gas stove or a professional quality Wolf range or something like that. So, I would always suggest making sure the stove and cooking surfaces are clean and then taking a picture so you can demonstrate what's in the kitchen.
A big general pan of the kitchen may not really capture that as well as showing the specifics. So, in this case, there is a nice double oven. It looks like one might be a microwave or convection, I am not sure, plus a warming drawer. So, I would make sure to get a shot of that and maybe also include this side by side built-in KitchenAid freezer fridge combination, because they are beautiful. Dane Howard: Mary has some amazing points here about kitchens that I learned a lot about just in listening to her and walking around with her. Most importantly here, I can see some graininess in the image itself, I didn't shoot with the flash on, I was trying to get the natural light, but I shot it at about 800 ISO.
So, some of that graininess came through. Now, contrast set against this image here. You can start to see that this is a different type of kitchen, but there's more of this vista view. Now, if I just step back two steps and move one to the right, you can start to see what I'm getting here and this is something that I imagine Mary was talking about, removing a lot of the clutter, the pieces that are there are focal points. There is a warmness in the light. There is also a warmness in the openness, even just having that door open invites you outside. All of these things coming together will invite people into this really important room, the kitchen.
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