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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
I wanted to share with you ten tips for commerce photography that are extremely helpful for me. Number one, keep it simple. Now, this has everything to do with not only the lighting, but how you actually stage and set up your shots. This is not only just for a single shot itself, but as a cohesive unit and visual language. You can see here that it all begins to pay off. Whether you set something up, and it relates to the background-foreground relationship, think about the simplicity of just how that might read to e-commerce and as it's translated to the web.
Your lighting and your backdrop is so important. You may want to move quickly, but you want to just do that extra little effort to set it aside, light it appropriately and draw them in. You can see here just by the little square, it's so critical just to draw them in, to something that is simple and elegantly lit. Now, this applies to everything from the standpoint of how you light it, how you organize it, Tip number one, keep it simple.
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