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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Let's talk about tip number ten, keeping it human. Now the most important thing here is that all products are used by people. And when you think about the human-ness that's behind a product, you begin to think about the sensitivities on how it might be used. The idea here is that this human quality behind all of the products really gets your mindset around not just showing it, but also how it might be used. And whether that ranges from playfulness to even something that is really, really intimate, just like these pop-tarts disclose maybe what type of product it is.
Now, I wouldn't recommend putting felt inside of a toaster, but the human quality behind this is really, really lovely. Keep this in mind, tip number 10, keep it human.
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