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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
You know, shooting jewelry can be creative and dynamic. There's so many things going on. You've got the read of the jewelry, you've got the shot itself and the craftsmanship. So, let's talk a little bit about some of the setups and choices you have. Well, still, you can grab one of the light diffusers and you can still shoot a lot of jewelries, top-down. You can repeat a lot of the same techniques. You've got the white backdrop, the black one and even the light table. All those will work really great. Another thing you might want to consider, if you shoot a lot of jewelry, is getting a mannequin or something that you can repeat the shot over and over.
You can shoot directly into the tent itself. Now another shot that you may consider is the hanging shot. You can rig in with a little fishing line from the top, and what you benefit from is when it hangs, you actually get a lot of the shadows removed but you also get the benefit of how gravity behaves on the piece itself. Think about this for earrings, or necklaces, in particular. Now, the style of the piece is really going to be important. Now, this is the craftsmanship, but more in particular, it's going to have to do with how you present yourself online. Now when you're shooting a lot of deep inventory, a lot of necklaces, a lot of bracelets, you want them all those to be consistent.
So as you present the pieces, they look great online. Let's see how that translates over here. Jewelry is such an intimate product. You can take it in so many creative directions. You can consider the source of the jewelry itself and take it into a style that is very much your own, whether it be the starkness within the studio or something more stylist onside the wood. The continuity of the your jewelry itself will transcend not just this purchase but repeat purchases and you're buyers are going to be wanting a relationship with the product themselves and also with you.
Now think about that. Think about repeat buyers coming back into a style and so this is a really important signature, a visual signature. As you move across great shots, you're going to want to think about how you use props, even human props, on a way to draw them into the types of jewelry you have. Now imagine the buyers, the buyers are going to want to imagine themselves in it. You have to think about these types of things as you move into more human connection. It's such an intimate prop. Have fun with this, even if it gets down to the intimacy of hands, the touch of something that's physically yielded from the crafts of silver and metal and platinum and gold and when it comes together you'll know it.
You'll know when all comes together, visually. The color, the aesthetic, the craftsmanship will all come across beautifully. Use this for your jewelry shots and your shots will shine.
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