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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Tip number three is all about great closeups using Macro. Remember that flower icon we used? It turns out, your camera has this functionality already. Look at the great detail we're getting, look at the wonderful texture that's presented. By getting close to the object itself, you provide the level of detail that your buyers are going to need. Same thing with coin photography, look how close we can get to it. This adjustment in the camera allows the lens to put into clarity the types of things you're inviting. Now look at this top view here. Look how lovely the texture is coming across! You're right there on top of the actual product, whether this be a top-down view or a side view, keep this in mind and use Macro.
It's a great simple tip.
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