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Getting great close-ups using macro

From: Product Photography for E-Commerce

Video: Getting great close-ups using macro

Tip number three is all about great closeups using Macro. Remember that flower icon we used? It turns out, your camera has this functionality already. Look at the great detail we're getting, look at the wonderful texture that's presented. By getting close to the object itself, you provide the level of detail that your buyers are going to need. Same thing with coin photography, look how close we can get to it. This adjustment in the camera allows the lens to put into clarity the types of things you're inviting. Now look at this top view here. Look how lovely the texture is coming across! You're right there on top of the actual product, whether this be a top-down view or a side view, keep this in mind and use Macro.

Getting great close-ups using macro

Tip number three is all about great closeups using Macro. Remember that flower icon we used? It turns out, your camera has this functionality already. Look at the great detail we're getting, look at the wonderful texture that's presented. By getting close to the object itself, you provide the level of detail that your buyers are going to need. Same thing with coin photography, look how close we can get to it. This adjustment in the camera allows the lens to put into clarity the types of things you're inviting. Now look at this top view here. Look how lovely the texture is coming across! You're right there on top of the actual product, whether this be a top-down view or a side view, keep this in mind and use Macro.

It's a great simple tip.

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This video is part of

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Product Photography for E-Commerce

41 video lessons · 21177 viewers

Dane Howard
Author

 
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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