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Product Photography for E-Commerce

Establishing trust with audio


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Product Photography for E-Commerce

with Dane Howard
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

Video: Establishing trust with audio

I remember this toy. In fact, I remember that it's an antique. I remember that it's motion and in particular, it's audio that it made had particular value to it. It's old. It's antique, but how do I portray that? I can shoot it, I can visually depict it really beautifully, but the most important aspects of its value have to do with the sound and the motion. So, that's going to be an important part on this trust relationship between the buyer and seller. And I don't want to field a lot of questions as if it's, does it still work? Or any of that. Well, there are some techniques I can show you. Let's take a look. Now, you can describe a product in many different ways. We talked about visually describing it, but what about adding this dimension of motion and sound? Let's talk about what we just saw with the toy.

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Product Photography for E-Commerce
1h 46m Appropriate for all Dec 21, 2009

Viewers: in countries Watching now:

In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.

Topics include:
  • Understanding the must-have features in a point-and-shoot camera
  • Creating a DIY photo studio
  • Adding audio to a product presentation
  • Shooting small, medium, and large products
  • Taking and publishing product photos with an iPhone
Subjects:
Photography Web Ecommerce
Author:
Dane Howard

Establishing trust with audio

I remember this toy. In fact, I remember that it's an antique. I remember that it's motion and in particular, it's audio that it made had particular value to it. It's old. It's antique, but how do I portray that? I can shoot it, I can visually depict it really beautifully, but the most important aspects of its value have to do with the sound and the motion. So, that's going to be an important part on this trust relationship between the buyer and seller. And I don't want to field a lot of questions as if it's, does it still work? Or any of that. Well, there are some techniques I can show you. Let's take a look. Now, you can describe a product in many different ways. We talked about visually describing it, but what about adding this dimension of motion and sound? Let's talk about what we just saw with the toy.

Now, with this particular shot, we're getting really close to it. We're showing wonderful detailed shots. We're showing from the top-down in great, selective focus. In fact, we have a broad shot that allows us to see the full product. So far, we're doing a great job. This takes it even further. This allows us to see the thing in motion. Well, we know that this particular make and model actually raises the value. Now we can do something even more. We've got the setup, our iPhone may be in our pocket. With just couple of clicks of a button, we can record it. Let's hear what it sounds like.

Doesn't that sound great? Can't you see that thing moving and you hear it? The voice box still works. We've just added value. We've just told it in a completely different form in audio. Now, sure, I could have put that in text, but now you can hear it. You can actually feel the product. It has a little bit more life to it. Now, let's talk about this espresso maker. Great frontal shot, great detail, but now we can start to think about how it might work.

Well, I bring out my iPhone and I can take a shot like this. I can actually show the capsule is going in. Now even though it's lower resolution, you are still visually disclosing it. But let's talk about the sound of it. With the capsules, we can actually go in and listen to it. Hear that? It's a great quiet motor. You can imagine this brewing an espresso. This was actually fun to shoot, because I got a little shot of the espresso while shooting this. These types of things help build better trust with your products and also help disclose something in a way that also brings higher value and takes it a little bit farther.

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