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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
I remember this toy. In fact, I remember that it's an antique. I remember that it's motion and in particular, it's audio that it made had particular value to it. It's old. It's antique, but how do I portray that? I can shoot it, I can visually depict it really beautifully, but the most important aspects of its value have to do with the sound and the motion. So, that's going to be an important part on this trust relationship between the buyer and seller. And I don't want to field a lot of questions as if it's, does it still work? Or any of that. Well, there are some techniques I can show you. Let's take a look. Now, you can describe a product in many different ways. We talked about visually describing it, but what about adding this dimension of motion and sound? Let's talk about what we just saw with the toy.
Now, with this particular shot, we're getting really close to it. We're showing wonderful detailed shots. We're showing from the top-down in great, selective focus. In fact, we have a broad shot that allows us to see the full product. So far, we're doing a great job. This takes it even further. This allows us to see the thing in motion. Well, we know that this particular make and model actually raises the value. Now we can do something even more. We've got the setup, our iPhone may be in our pocket. With just couple of clicks of a button, we can record it. Let's hear what it sounds like.
Doesn't that sound great? Can't you see that thing moving and you hear it? The voice box still works. We've just added value. We've just told it in a completely different form in audio. Now, sure, I could have put that in text, but now you can hear it. You can actually feel the product. It has a little bit more life to it. Now, let's talk about this espresso maker. Great frontal shot, great detail, but now we can start to think about how it might work.
Well, I bring out my iPhone and I can take a shot like this. I can actually show the capsule is going in. Now even though it's lower resolution, you are still visually disclosing it. But let's talk about the sound of it. With the capsules, we can actually go in and listen to it. Hear that? It's a great quiet motor. You can imagine this brewing an espresso. This was actually fun to shoot, because I got a little shot of the espresso while shooting this. These types of things help build better trust with your products and also help disclose something in a way that also brings higher value and takes it a little bit farther.
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