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Beyond the 360 view

From: Product Photography for E-Commerce

Video: Beyond the 360 view

You know, it's really important to cover a product from all angles, not only just literally with the camera, but it's important to bring dimensionality to the product itself. Well, going beyond just the 360 view, it's really important to give it added dimension on how a product might be used. Now, let me show you some techniques on how to do that right now. Okay, when we think about covering a product from all angles, you have to think about not just the front, the side and the back. Think about how the product works. Think about when it's on, when it's off, when it's in the hands of a buyer, or a user.

Beyond the 360 view

You know, it's really important to cover a product from all angles, not only just literally with the camera, but it's important to bring dimensionality to the product itself. Well, going beyond just the 360 view, it's really important to give it added dimension on how a product might be used. Now, let me show you some techniques on how to do that right now. Okay, when we think about covering a product from all angles, you have to think about not just the front, the side and the back. Think about how the product works. Think about when it's on, when it's off, when it's in the hands of a buyer, or a user.

Now that could be a simple as turning on the camera, just to show what it looks like when it's on, or in fact, it could actually mean, a product like this, which is an SD Card Reader. Well can you tell that it's an SD card reader? I can't. Well there's a few things you can do to stage it. Just because it's package this way, doesn't mean that this is the way you should show it. Well, why not put an SD card next to it. That would help. Well, why not take the cap off. This would help out a lot just to showing the functionality of it. Well there's one more thing I can do. An important part of this product is that the card fits inside of it.

Now, this could be my introductory shot. I have already shown how the product can be used and it's already a better shot. Well, we you can take it farther. Let's actually put it inside the laptop, very important contextual shot. Now you start to transcend its use. Now, if I tip the camera just a little bit more, you can start to see the important blue light that goes on. I would have never gotten this if I hadn't put it into the computer. Use this technique and start to think about how the products that you sell, start to transcend into their use. Your buyers are going to thank you for it.

Now, another combination is you how you combine the 360 shot with its use. This will be a great type of technique. Now, you can take it even further. You can take this type of technique and give your products character, literally. Now, the Brownie camera I showed you a few minutes ago, what a great character. But does this shot do it service? I don't think so. What about this one? Well, not only did the flash go off, but it's not very, it's not staged well. Well, just a little extra effort and you can get to a regular product shot or you could take it that much further and I love these shots, take a look at what they've literally done.

They've turned them into a little bit of collector's pieces. You could imagine this sitting on a shelf. You could imagine this sitting on someone's, you know, backdrop or next to their desk and these do a fantastic job of just bringing that era into this little, cute, little camera and so your buyers are going to appreciate this, just by giving that dimensionality and that human touch to this product. You can use these techniques on just about anything that you shoot. So, keep that in mind to go beyond the 360 view and show a dimensional and human quality behind your products.

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This video is part of

Image for Product Photography for E-Commerce
Product Photography for E-Commerce

41 video lessons · 21634 viewers

Dane Howard
Author

 
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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