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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
You know, it's really important to cover a product from all angles, not only just literally with the camera, but it's important to bring dimensionality to the product itself. Well, going beyond just the 360 view, it's really important to give it added dimension on how a product might be used. Now, let me show you some techniques on how to do that right now. Okay, when we think about covering a product from all angles, you have to think about not just the front, the side and the back. Think about how the product works. Think about when it's on, when it's off, when it's in the hands of a buyer, or a user.
Now that could be a simple as turning on the camera, just to show what it looks like when it's on, or in fact, it could actually mean, a product like this, which is an SD Card Reader. Well can you tell that it's an SD card reader? I can't. Well there's a few things you can do to stage it. Just because it's package this way, doesn't mean that this is the way you should show it. Well, why not put an SD card next to it. That would help. Well, why not take the cap off. This would help out a lot just to showing the functionality of it. Well there's one more thing I can do. An important part of this product is that the card fits inside of it.
Now, this could be my introductory shot. I have already shown how the product can be used and it's already a better shot. Well, we you can take it farther. Let's actually put it inside the laptop, very important contextual shot. Now you start to transcend its use. Now, if I tip the camera just a little bit more, you can start to see the important blue light that goes on. I would have never gotten this if I hadn't put it into the computer. Use this technique and start to think about how the products that you sell, start to transcend into their use. Your buyers are going to thank you for it.
Now, another combination is you how you combine the 360 shot with its use. This will be a great type of technique. Now, you can take it even further. You can take this type of technique and give your products character, literally. Now, the Brownie camera I showed you a few minutes ago, what a great character. But does this shot do it service? I don't think so. What about this one? Well, not only did the flash go off, but it's not very, it's not staged well. Well, just a little extra effort and you can get to a regular product shot or you could take it that much further and I love these shots, take a look at what they've literally done.
They've turned them into a little bit of collector's pieces. You could imagine this sitting on a shelf. You could imagine this sitting on someone's, you know, backdrop or next to their desk and these do a fantastic job of just bringing that era into this little, cute, little camera and so your buyers are going to appreciate this, just by giving that dimensionality and that human touch to this product. You can use these techniques on just about anything that you shoot. So, keep that in mind to go beyond the 360 view and show a dimensional and human quality behind your products.
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