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In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.
Tip number two, working with angles, triangles and cropping. This has a lot to do with composition, but let's deconstruct a couple of the few things that have worked. You can see just by this shot here, it's shot from a little bit from an angle. Look at the nice, selective focus. This is almost inviting you in to this object, itself. As you move closer, notice what's happening here with the angle. I've gotten really close and I'm seeing some of that detailed, itself. Compositionally, you want to think about triangles. You want to think about what it means to actually compose something so that you have this magical relationship.
As that translates to e-commerce, you can see that this is a really nice thumbnail. Think about things as composed within a square. Most e-commerce will pull you in into some index as it relates to a square thumbnail. Now notice how this doesn't work as well. Now you want to stay away from something like this, because it's less inviting. Think about the triangle as a nice composition. The friendliness between it is also very important. You can see that there's three nice triangles going on here, not only with the fish, but how they're touching.
Keep that in mind.
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