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Product Photography for E-Commerce

Angles, triangles, and cropping


From:

Product Photography for E-Commerce

with Dane Howard

Video: Angles, triangles, and cropping

Tip number two, working with angles, triangles and cropping. This has a lot to do with composition, but let's deconstruct a couple of the few things that have worked. You can see just by this shot here, it's shot from a little bit from an angle. Look at the nice, selective focus. This is almost inviting you in to this object, itself. As you move closer, notice what's happening here with the angle. I've gotten really close and I'm seeing some of that detailed, itself. Compositionally, you want to think about triangles. You want to think about what it means to actually compose something so that you have this magical relationship.
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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Product Photography for E-Commerce
1h 46m Appropriate for all Dec 21, 2009

Viewers: in countries Watching now:

In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.

Topics include:
  • Understanding the must-have features in a point-and-shoot camera
  • Creating a DIY photo studio
  • Adding audio to a product presentation
  • Shooting small, medium, and large products
  • Taking and publishing product photos with an iPhone
Subjects:
Photography Web Ecommerce
Author:
Dane Howard

Angles, triangles, and cropping

Tip number two, working with angles, triangles and cropping. This has a lot to do with composition, but let's deconstruct a couple of the few things that have worked. You can see just by this shot here, it's shot from a little bit from an angle. Look at the nice, selective focus. This is almost inviting you in to this object, itself. As you move closer, notice what's happening here with the angle. I've gotten really close and I'm seeing some of that detailed, itself. Compositionally, you want to think about triangles. You want to think about what it means to actually compose something so that you have this magical relationship.

As that translates to e-commerce, you can see that this is a really nice thumbnail. Think about things as composed within a square. Most e-commerce will pull you in into some index as it relates to a square thumbnail. Now notice how this doesn't work as well. Now you want to stay away from something like this, because it's less inviting. Think about the triangle as a nice composition. The friendliness between it is also very important. You can see that there's three nice triangles going on here, not only with the fish, but how they're touching.

Keep that in mind.

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