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Product Photography for E-Commerce
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Additional equipment


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Product Photography for E-Commerce

with Dane Howard

Video: Additional equipment

Okay, we've talked about still cameras, but what else might you put in your bag? Well, you may not have any of this stuff, but here's just a few things that you might think about. Now, first of all, there's a category of tripods. You're going to want the camera to be still. There's a lot of different shapes and sizes, but let me tell you about some of my favorites. This is called a Gorillapod. What I love about this, not only is it small, but the joints are really flexible and I can make quick adjustments. The second type of thing you want to think about is audio recording. Wait, audio recording for e-commerce photography? Well, sure, think about anything that might make noise or might move.
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  1. 1m 11s
    1. Introduction
      1m 11s
  2. 10m 6s
    1. Point-and-shoot photography
      4m 45s
    2. Digital SLRs and lenses
      3m 19s
    3. Additional equipment
      2m 2s
  3. 8m 54s
    1. Keeping it simple
      56s
    2. Angles, triangles, and cropping
      1m 4s
    3. Getting great close-ups using macro
      45s
    4. Adding context with backgrounds
      42s
    5. Using live models
      1m 29s
    6. Using diffused, natural light
      47s
    7. Turning off the flash
      29s
    8. Using a quick setup and tear down
      52s
    9. Shooting multiple images
      1m 5s
    10. Keeping it human
      45s
  4. 10m 44s
    1. You CAN do this!
      45s
    2. Build it yourself for $10
      6m 4s
    3. Build it yourself for $30
      1m 17s
    4. Using the EZCube ($100)
      2m 38s
  5. 5m 1s
    1. Equipment choices and price ranges
      2m 47s
    2. Positioning and assembly
      2m 14s
  6. 7m 28s
    1. Shooting like a trusted seller
      2m 20s
    2. Establishing trust with audio
      2m 25s
    3. Beyond the 360 view
      2m 43s
  7. 10m 29s
    1. Tips and tricks
      1m 41s
    2. Coins
      3m 9s
    3. Jewelry
      2m 31s
    4. Collectibles and toys
      3m 8s
  8. 15m 0s
    1. Clothing, shoes, and accessories
      10m 53s
    2. Glass and transparency
      4m 7s
  9. 21m 9s
    1. Shooting larger stuff
      4m 40s
    2. Real estate curb appeal
      3m 48s
    3. Living spaces
      4m 46s
    4. Panoramas
      1m 7s
    5. Kitchen spaces
      1m 45s
    6. Tall spaces
      2m 7s
    7. Special features
      1m 57s
    8. Real estate photography overview
      59s
  10. 16m 35s
    1. Cropping and adjusting
      4m 53s
    2. Retouching
      5m 10s
    3. Using your iPhone as a publishing platform
      6m 32s
  11. 13s
    1. Goodbye
      13s

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Product Photography for E-Commerce
1h 46m Appropriate for all Dec 21, 2009

Viewers: in countries Watching now:

In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.

Topics include:
  • Understanding the must-have features in a point-and-shoot camera
  • Creating a DIY photo studio
  • Adding audio to a product presentation
  • Shooting small, medium, and large products
  • Taking and publishing product photos with an iPhone
Subjects:
Photography Web Ecommerce
Author:
Dane Howard

Additional equipment

Okay, we've talked about still cameras, but what else might you put in your bag? Well, you may not have any of this stuff, but here's just a few things that you might think about. Now, first of all, there's a category of tripods. You're going to want the camera to be still. There's a lot of different shapes and sizes, but let me tell you about some of my favorites. This is called a Gorillapod. What I love about this, not only is it small, but the joints are really flexible and I can make quick adjustments. The second type of thing you want to think about is audio recording. Wait, audio recording for e-commerce photography? Well, sure, think about anything that might make noise or might move.

You want to be able to essentially add dimension to that. Now the iPhone is great now, because it's got an application called Voice Memo. So you can quickly just record an audio file. Or there is a more professional grade here that allows you to directly record to an MP3 format. Now, same thing with video. You don't even think about video, but video might be used for anything that has a really great motion or that might turn or you want to show a fitment, let's say, on some clothing on your model. So, this is a regular consumer HD camera. I also carry an HD Flip camera and the HD Flip camera is pretty great, no cables necessary, shoots HD format. Sometimes I get a really great little piece of video directly in my Flip camera.

Now, this little guy here. It's really helpful. This is a little USB connection and I can take all of my media cards and I can slip it right into this little guy here. Now, why do I have this? This is really helpful because I don't have to carry all of the different cables around with me. I keep that in my pocket and I can shuttle the media back and forth, super helpful. Now the last thing you see here is a lazy Susan that's actually got little degree increments on it. Well, this is helpful when you have a shot that's set up. Let's say you're going to shoot multiple things in the same angle.

It's really helpful to kind of deconstruct your shots in this way, so that you can shoot, turn, shoot and turn. This is really helpful. Now again, you may not have all of the stuff in your bag, but just think about something based on what you shoot. This would be really helpful addition to your e-commerce photography.

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