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The Creative Spark: Brian Kaufman, Visual Journalist

The Creative Spark: Brian Kaufman, Visual Journalist

with Brian Kaufman

 


Like the automotive industry, newspapers are struggling to stay healthy and relevant in a world of rapid technological advances. Part of newspapers' success will be determined by storytellers like Brian Kaufman, a visual journalist for the Detroit Free Press. When Brian first moved to Detroit, Michigan, he visited the abandoned Packard Plant, a 40-acre complex once considered the epitome of innovation in the automotive world, but since come to represent Detroit's long fall from grace. The plant has slowly been gutted and collapsed into ruin, but to Brian, it represents a chance to re-engage the community in Detroit's rich history and create riveting visual content for the newspaper's website.

Follow along as Brian explains his process for creating long-form video features and how he uses the iPhone to capture and instantly publish breaking news in the field. We also take a look at his Then and Now comparison series, where he maps old images of the Packard Plant over new ones, which the newspaper then turns into interactive experiences for its web audience.

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author
Brian Kaufman
subject
Photography, Documentaries, Creative Spark
level
Advanced
duration
48m 21s
released
Jul 19, 2013

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The Creative Spark
Preview
00:00 (MUSIC). The state of the newspaper industry is
00:04 not very healthy. We're obviously in a transitionary period
00:08 as print tends to subside, and web is more and more focus.
00:13 At the Free Press, we definitely have an emphasis on web.
00:18 We're pursuing long form storytelling ad at newspaper, and really doing an
00:20 in-depth work on something that's pretty unique, and special in the country right now.
00:25 (MUSIC). On any online presentation.
00:28 It's not just video and stories, there's opportunity to do a lot of different things.
00:36 I believe it was shot in this building, we're in building 92.
00:38 Now, I've just gotta try and find out where it was shot and replicate it.
00:44 (MUSIC). No amount of great technology is going to
00:46 tell a great story. It's a learned process over many years.
00:49 I think that Smart phones and tablets have made video a bigger part of what
00:54 media and journalists do. But in the end, it is about story telling.
01:00 (MUSIC).
01:00
Collapse this transcript
Brian Kaufman, Visual Journalist
00:02 (SOUND).
00:09 I've been thinking a lot lately about this concept of storytelling, and what it means.
00:13 No amount of great technology is going to tell a great story.
00:16 It's a learned process over many years. And especially journalistic storytelling.
00:23 The state of the newspaper industry is not very healthy.
00:26 We're obviously in a transitionary period as print tends to subside and web is more
00:30 and more of the focus. For video, that's a good thing.
00:36 People now realize that video is a very engaging medium that's going to become an
00:39 important part of what we do from here on out.
00:53 (MUSIC). Journalism seemed more natural to me, it
00:55 seemed more authentic. To tell real stories as opposed to
00:59 fictional stories, somewhat intrigued me. I pursue video more so than still
01:04 photography because I've always enjoyed the storytelling potential of video.
01:09 What you decide to show people is what people will remember, and with
01:11 photography, it's more subtle. The free press has been awesome.
01:17 I mean, the fact that we're pursuing long-form storytelling at a newspaper and
01:19 really doing in-depth work is something that's pretty unique and special in the
01:22 country right now. They were doing video when I got here but
01:28 it was the infancy of it. There was no expectations as to what
01:31 video should be. We weren't held to those same constraints
01:34 that television news had. And so, in a lot of ways there was a lot
01:37 creativity to do whatever you wanted, to tell stories in new ways.
01:40 And we made a lot of mistakes along the way but we also learned a lot.
01:44 And so, the creativity part and expanding into broader means of storytelling is interesting.
01:50 At the core, newspapers are about storytelling, and great storytelling.
01:54 And so, great video storytelling should be a part of that.
02:00 (MUSIC).
02:03 My interest in Packard started shortly after I moved here.
02:06 I think it was in 2008, a friend and I went over there just out of curiosity,
02:09 and it was midwinter and we saw some smoke rising from one of the floors.
02:14 We went up there and there's this big bonfire burning, pallets just burning.
02:19 Nothing happens at that fire, but it was so intriguing that there's just this big,
02:22 massive fire burning in an empty warehouse and nobody responded to it.
02:27 That's where it got captivated. Male Soon the kids would descend on
02:31 these lifeless houses, gloved and scarved on their way to school with tin boxes and sandwiches.
02:39 They would slide on the ice and steal each other's foolish hats and laugh,
02:43 while they still could. Their breath pushing out into the morning
02:49 air in little trumpets of steel. Male For a film like The Packard Plant,
02:53 it's an opportunity to maybe present our audience with something they would never
02:56 expect from a newspaper. And so, by working on a film like this,
03:00 we're able to get community engagement. People would come recognize the fact that
03:04 we're doing films and short videos and the whole range of video work.
03:09 is really important. (MUSIC).
03:19 I think one of the things that makes video interesting is seeing things change
03:22 over time. Whether you're following characters and
03:25 you're seeing characters involved. Or in this case, the character is the
03:28 Packard Plant, you're seeing the Packard plant evolve and collapse and change
03:31 through scrapping and graffiti and everything else.
03:35 (MUSIC). On any online presentation is not just
03:41 video and stories. There's opportunity to do a lot of
03:47 different things, and I think that's where the then and now idea came from.
03:51 What else can we give our audience to intrigue them?
03:54 Give them more what were they coming here to see?
04:06 The then and now comparison photos started with a trip to a local library,
04:09 Detroit Library. My boss and I went and we were looking at
04:12 the automotive history collection and just saw this stack of Packard of photos
04:16 about this deep. And we started going through these and
04:20 realizing there was some incredible photography there.
04:23 And a lot of these places as I'm going through these pictures I'm saying, I know
04:26 that spot, I know that spot. And the idea popped in my head pretty
04:29 suddenly to try to take these pictures to the plant and match them up and show
04:33 people what it looks like now. I believe it was shot in this building,
04:38 we're in building 92. I could be wrong but these round pillars
04:42 right here and the hexagonal shape of the concrete at the top makes me think that
04:45 it was in here because I don't know any other buildings that have these type of
04:48 construction figures. I essentially supply those images to our
04:54 graphics department and that's where the magic happened.
04:58 They took a PSD file, a Photoshop file, with two layers, the new and the old.
05:02 And they created a way to as you move your mouse across and fade from old to new.
05:07 (MUSIC). And it's a way where the audience can
05:13 experience a scene like they maybe never have.
05:21 Or never could if they're just seeing these two pictures side by side.
05:25 Because when you can opacity fade, you see parts of the new image overlapped
05:29 against partially old image. You say, oh wow, that person was standing
05:34 right there, right there. Right now, there's a hole int he floor
05:38 and you can really see things within the images that you wouldn't be able to see
05:43 if you're necessarily comparing them side by side.
05:48 So, it's a very interesting way to experience the plant.
05:51 (MUSIC). There's a big question, not just in my
05:54 company, but probably across the industry to have journalists have access to phones.
06:00 The iPhone is obviously an important tool for a lot of different reasons.
06:05 The video reason is becoming more important for journalists because for
06:08 most people, it's the only camera you have.
06:12 Unless you're a photographer, and you have equipment, you're out on the streets
06:15 you maybe have a phone and a notepad and a pencil or a pen, and that's it.
06:19 And the fact that you can shoot a video on an iPhone and edit on the iPhone, and
06:23 ship it from the field really quickly is pretty powerful.
06:32 I think that Smart phones and tablet have made video a bigger part of what media
06:37 and journalist do. I think that's only going to continue.
06:48 I don't know where the newspaper industry will go in the future.
06:50 I have no insights on that. I think if we can continue to produce
06:54 high quality work we'll continue to have readership.
06:58 I mean, people want quality journalism. And there's enough of the very quick hit
07:02 fast breaking news type journalism through a lot of different other outlets
07:05 that I think newspapers still have the market on really in depth journalism
07:09 stories with our own communities. The technology is incredible, it's
07:15 changing, it's making our jobs a lot more fun and in some respects easier.
07:19 But in the end, it is about storytelling, and just because you have the way to
07:23 sketch it doesn't mean you're going to tell the best story.
07:28 In a lot of ways, storytelling comes first, the gadget comes second.
07:32 I would much rather be a great storyteller with a camera that's ten
07:35 years old, than have the latest camera that came out yesterday and know nothing
07:40 about storytelling.
07:43
Collapse this transcript
Extended Features
Shooting a Then and Now
00:01 So, this is a photo from a collection of photographs from the Rose and Robert
00:04 Skillman Branch of the Detroit Public Library.
00:08 automotive history collection, and these were all the Packard plant.
00:12 This was a 1926 photo and I believe it was shot in this building, we're in
00:15 building 92. I could be wrong but these round colors
00:19 right here and the hexagonal shape of the concrete at the top makes me think that
00:23 it was in here, because I don't know any other buildings that has these types of
00:26 construction figures. So, I think that this is in here.
00:31 Now, I just gotta try and find out where it was shot, and then replicate it.
00:38 The only thing that's throwing me off about this is that I'm looking at the
00:40 columns on the right here, where there would've been windows, where they meet
00:43 the roof. And I'm not seeing the slanted concrete
00:50 structure at the top. So, I'm not sure what that means.
00:55 It also looks like these pillars might have been a little closer to the window
00:59 than this photo makes it seem, but that could just be perspective.
01:03 So let's walk up one floor and we'll see if we can find where this was.
01:09 Now the second part of this process is once you're getting close to where you
01:12 think it was, what lens do you use? This was shot in 1926.
01:17 And so, I'm not sure what camera it was even on and much less, what lens was used.
01:24 And so, I'm imagining back in that time period they had fixed lenses most likely
01:30 so I'm going to shoot at 20, 24 and 35. And we'll do three variations of that.
01:38 I'm sure it's not a 50 millimeter lens it's a little too wide.
01:42 Let's start at 20. Once we take all these variations of this
01:48 scene, we'll go back into the office. We'll put them into Photoshop and we'll
01:52 see which variation most closely resembles the photo.
01:56
Collapse this transcript
Compositing a Then and Now
00:01 We shot a bunch of images yesterday to try to compare to this old historical
00:04 photo, for then and now. And we have two variations of this,
00:08 because I'm not quite sure where this was exactly.
00:12 So I shot it at two potential locations. Here's it's interesting, we have a 24
00:16 millimeter focal length, 27, and a 35. So let's start with a 24 millimeter
00:21 image, and open it in Photoshop, and the process is basically just to drop one
00:26 image on top of the other. And first thing we want to do is drop the
00:31 Opacity on the new image down to about 50%.
00:35 Alright, we want to be looking at both images, once it's at 50% we can kind of
00:39 see where things might start lining up. Here's our big first column in this photograph.
00:46 And so we know we need these columns to match up somewhat, that's the first thing.
00:50 And so what we see here as I blow up into this.
00:54 Here's the bottom of the column here. Here's the bottom of the column in the
00:57 old one. We try to match those up here, which
01:01 we've done. See how the top matches up.
01:04 Okay, see that the top is quite a bit higher here, in the new image.
01:09 So, what I'll most likely have to do here, is, is physically shrink this image
01:14 down, free transform it, and shrink it. Now, if we blow up into this, you can see
01:20 that the two pillars come together about there.
01:26 And in the bottom two I think we're probably still matching here.
01:31 I'm scaling symmetrically, so as I scroll down to the deep image the perspective
01:34 doesn't change. Alright, so we're fairly close here and
01:37 so now I want to bring in one of these images to the other location.
01:41 The second image here, or second scene rather, is fairly close.
01:45 Here's our window. That's not bad as well.
01:52 See in the background here, here's our back wall, and it's blocked by cars here,
01:56 so we can't really see where it falls. It's pretty close though.
02:03 If you look at this back pillar here, that's essentially right where the back
02:06 pillar is on our new image, so this one works out pretty well.
02:10 Actually all four of these pillars line up, which is really what we were looking
02:13 for yesterday when I was out shooting these is how do these pillars line up in
02:16 the image. Now we're down to two options here.
02:22 That's our first, that's our second. So this was also the image where the
02:28 pillars didn't line up. And so I'm probably going to end up
02:32 turning that off. And going with this image as our final.
02:37 Alright, so now that we have our image, I'm going to fine tune our chosen image here.
02:47 To be exactly what we want it to be. Let's see where our door falls now.
02:52 The door is still slightly off, there's nothing that we can do about that,
02:55 because if we try to free transform now and pull the door up, everything else is
02:59 going to slide. And I think the most important part about
03:03 this is the pillars in this composition. There's half a line out there that's
03:06 really going to look weird when you fade between the two.
03:09 So what we're not going to do with this image is really transform it so that the
03:12 perspectives start to become skewed. it is journalism and we're already going
03:17 to have to put a disclaimer that these two images are probably not precised
03:20 where they are. So the last thing I want to is do is
03:23 really try to tweak this image to make it look like it was exactly where it was.
03:28 I'm not going to do that, we want to leave everything in proportion and just
03:30 let our viewers see it how it is now. And the last thing to do now is to tone
03:35 this image. I purposely shot it a little bit
03:37 underexposed here, because I didn't want to blow out the right side of it too much.
03:44 So, in journalism you never want to manipulate an image, so what you wouldn't
03:47 want to do, for instance, is say I'm not happy with this board here.
03:52 I'm going to take a Clone Stamp tool and take out the image completely.
03:55 When you start manipulating images, you change what your viewer would expect to
03:59 see if they were there themselves. however, toning is acceptable because
04:04 cameras don't replicate the human eye and so if you were in this situation this
04:07 wouldn't look as dark as it is. Your eye can handle contrast better than
04:12 some of this cameras. And so what we're going to do is just
04:15 bring up these dark areas a little bit, so that the image appears more pleasing
04:18 in some ways. And what I would do with this PSD file is
04:25 now hand it to the graphics team. They would take this PSD file that has
04:29 two images layered over it and they would bring it into whatever program they use.
04:33 To create the web environment where these images can be viewed with an Opacity
04:36 slider, back and forth. This is probably my favorite, then and
04:42 now comparison, and I did this as probably one of the first ones I did,
04:45 because I knew exactly where this was. This is the main lobby.
04:50 There's only one grand staircase here and so I could position myself exactly.
04:54 And I knew exactly where it was, and as you start to fade here, we're at 50%
04:58 Opacity now, and you start to see the older railings come into play.
05:03 And the steps are still where they are. They're still aligned but you start to
05:06 see the marble up here. And as you keep going, things just get
05:09 more and more polished. And you see these, this staircase as it
05:13 was in many, many years ago. And then you start to pick out other
05:16 elements like this table here this spittoon right here.
05:20 And as you start to dissolve away from that the spittoon happens to fall on the
05:23 shaft of light that's coming in through a hole in the window here.
05:28 Kind of a happy accident but it's kind of interesting how that happened.
05:31 And of course all of this beautiful plaster work.
05:36 Which today is pretty much crumbled and very deteriorated as you start to fade
05:39 into it. You can see how beautiful it was at one
05:42 time, all that plaster work was still there.
05:46 So for something like this being able to really pick out different elements and
05:49 allow the user to really discover for themselves how this building used to look.
05:55 Rather than just seeing the two images side by side, you can really discover
05:58 things as you just started sliding opacity.
06:01 I mean, the feedback has been pretty positive.
06:03 I think people really like looking at these, and we've only published six of
06:06 them, and we have many more to publish in the future.
06:09
Collapse this transcript
Editing the Packard Plant documentary
00:00 So, when we started the Packard Plant Project.
00:03 When I started shooting it years ago I started shooting it because the newspaper
00:06 wanted to do a story on it for print and online.
00:10 And that story got pushed back, and the date got pushed back for publishing.
00:13 And so, essentially, what we did is take the most interesting part of it.
00:17 For me, which was an interview with a poet that wrote about the place.
00:20 And laid a lot of, some of the best footage over that interview.
00:23 And then to give it context, the second half of the video that we have online now
00:27 with interview sound bytes and thoughts from people who live and work around the plant.
00:32 People who've had dealings with the plant they give us some context as to what
00:35 you're looking at. So, essentially, in the smaller video
00:38 that's online right now. We started with, (COUGH) the first half
00:42 of this video is our poet, basically, reading the poem he wrote about this
00:45 place, and that audio is laid down here. And all of this right here is the video
00:51 that goes on top of it, and so as this poet starts to talk, we hear, we see
00:55 images over the top of it. Male I saw the moon rise above the
01:00 packing ships of the old Packard. Male In a lot of this imagery, I really
01:03 went out there specifically trying to shoot different things.
01:06 He was talking about the moon rising over the Packard Plant.
01:08 So, I went out there at 4:30 in the morning on a summer day, waiting for the
01:11 moon to rise. And it took a really long lens in order
01:14 to frame something nice, here. Male A moon, at 7:30 in the morning.
01:19 And the radio went on playing the same violins and voices.
01:24 I didn't listen to each one. Male A lot of this was, you know, this
01:28 poet was writing a poem about the place many years ago.
01:32 And so, the words that he's saying, don't necessarily match the visuals of today.
01:36 So, I tried to find ways to almost match it.
01:39 in more of a subjective way. Male Back in the alley, the guys in
01:43 greasy dark wool jackets were keeping warm by a little fire made and from.
01:49 Male He's talking about people keeping warm by a little fire, yet there's this
01:53 huge fire raging throughout the whole Packard Plant.
01:57 Male And tossing their empty wine bottles into the street where they
02:01 shattered on the frosted roofs of cars. Male Obviously, there's no wine bottle
02:06 shattering here but I had these scrappers now working in this place, tearing it
02:09 apart and, as they're tearing it apart things are falling down.
02:13 Male Scattered like chunks of ice. Male Scattered like chunks of ice.
02:16 That was kind of fortuitous because they were working in the middle of winter.
02:22 So, the process was really just finding imagery that matched the poem in some
02:26 sort of surreal way. And that was the first half of this
02:30 little video. The second half, here, is all of our
02:34 sound bites with people. So, the first thing we hear is some
02:38 context about how big the place is. Male Depending upon who you believe,
02:43 we're looking at, and I'll say this very slowly three and a half million square feet.
02:48 Now, that may be an exaggeration. But, anyway.
02:51 This was, this is one very large property.
02:56 Male And so, the second half of this, is really people's opinions and thoughts
02:59 about what this plant is. What it means, and what should be done
03:02 with it. And that was the video that ran with the
03:06 print publication of this story, which published as a large special section last
03:11 December 2012. Anytime you're working on a long-term
03:15 project, you want to shy away from the very obvious shots, the very obvious
03:19 style of shooting, and really push yourself.
03:23 And the camera's ability to try and shoot in a way you haven't done before.
03:28 And so with this project it was very easy.
03:30 It is very easy there to be overwhelmed by all the devastation and get just get
03:33 in the habit of shooting with a wide angle lens.
03:37 What I really tried to do, is shoot with long telephoto lenses and macro lens to
03:41 pick out details of the plant. So, I was there during a snow storm in
03:45 the winter, and rather than just shooting this big snow, you know, big snow storm
03:48 coming through the place with a wide angle lens.
03:52 I've tried to find details, icicles handing down the frame with some sort of
03:55 out of focus framing of the plant behind it.
04:01 looking at ways to shoot snowflakes in really creative ways, so the plant is
04:04 really secondary at this point, to the fact that there's nice blowing snow
04:07 around, the lighting is really interesting around it.
04:13 In a shot like this, I think I'd let this roll for probably a minute, hoping that
04:16 some wind gusts would come up and swirl the snow in an interesting way.
04:21 And then, also the way the water runs through the plant was always fascinating
04:25 to me. And you see big puddles of water in the
04:28 plant, but if you really get down and start looking at ways that the water runs
04:32 through this place, and this was again, was all with a 100 millimeter macro lens.
04:38 So I'm focused really close, probably three inches away or less from this water.
04:42 You can create some really interesting visuals of how water affects the place.
04:47 And, so yeah, I think you're always pushing, trying to push the boundaries of
04:50 your own cinematography when you're working on a project.
04:55 I think being cinematic keeps your audience engaged.
04:58 I think anytime you're working on a long form story, you have to keep people
05:01 engaged visually. And so, if I was watching something I
05:04 would get bored if I saw the same wide medium shot of destruction over and over again.
05:10 So, for me, if was finding ways to almost make the place look beautiful in some respect.
05:15 You know, this is, here it's not about the plant at all or even the destruction.
05:19 It's about this water lit well kind of running on the floor of the place.
05:23 And a lot of it too is with a project you have the time to spend on cinematography.
05:28 you know new, television news stations especially are, of there, are in such a
05:29 time constraint. They're on there everyday.
05:30 They're always editing and shooting, sometimes one, two, three packages a day
05:37 for television. Something like this, we have the luxury,
05:42 where if my boss gives me the okay to spend a day at the Packard Plant.
05:45 And I'm out there and I run across this guy tagging, and he's okay with me
05:48 shooting a video of him. I can spend an hour or two hours with
05:52 him, maybe three hours with him, and hanging out and shooting him and hearing
05:55 his story. If I was working at a Daily News Cycle,
05:58 that just wouldn't be possible. And so you have a, you know, the
06:01 opportunity to get a variety of shots. And really after you've gotten the
06:05 obvious shots, thinking about ways to really play with what you're shooting.
06:10 So, in this situation subject is out of focus and really what's in focus is this
06:13 weird piece of metal kind of floating around the frame.
06:19 These are detail shots. Lots of detail shots.
06:22 Here again, just stepping back from the action and framing some old papers, and
06:25 you see the person walk, working in the background.
06:28 Just thinking about ways to shoot that situation in a lot of different types of
06:32 ways, I guess. Our edited six minute video that's
06:36 currently published. It looks fairly complex in type.
06:40 From there, we want to actually expand this out into more of a feature length
06:44 film or 45 to, 45 minute to an hour film. And I think in an, in an ideal world, i
06:48 would have liked to have the full length video, the full length film done when the
06:52 newspaper story ran. But the two are so opposing.
06:57 We had a very hard deadline for the newspaper story.
07:00 It had to get in before the end of last year.
07:01 It was a news-related issue. There was a foreclosure going on at the time.
07:05 And we just didn't have time to, to fully edit the whole film.
07:10 But we have a lot of footage to work with here, and so what I've tried to do along
07:12 the way, for the last couple of years, is to keep it organized.
07:15 So in this sequence here, I have literally pulled out all my best footage
07:18 and I've organized it. It looks like we have laid out almost
07:22 four hours of raw footage here. Now, there's some breaks between it but
07:27 what I try to do is organize it into themes and so, here's all of our winter
07:30 shots here. All this is footage stacked up.
07:34 All winter shots, we skip ahead a little. Here's all of my water shots, water
07:38 dripping through the place. Nature and Wildlife, lot of nature and
07:43 wildlife there. Building exteriors, building interiors,
07:48 and the idea is if I try to stay organized.
07:51 Once I'm ready to start the final editing process on a longer film.
07:56 I'll know exactly where all my footage is.
07:57 It'll be much quicker to pull exactly what I need, rather than going through
08:00 all the original footage. So, that's why I started this, just
08:04 trying to be organized. And then, the second part of this is to
08:07 take a script. Which we have a script, pretty much
08:09 written out here, and just start laying out the chapters.
08:12 And so, this was our first sequence, fully edited for the video that's online now.
08:19 I've created a sequence for each of the chapters in this film, starting with the intro.
08:25 The next chapter will be history, a chapter on techno, some of the '90s
08:29 litigation that happened. And it keeps going all the way to the end.
08:33 And for each of these now, when we're looking at organizing a project.
08:37 I pull out all my relevant sound bytes, from people, and I've laid them out in
08:40 the way they're going to be shown. And I've, I've left space between them,
08:44 where we're going to have narration, and that's the first step for me.
08:48 The second step now will be recording the narration, laying down the narration, and
08:52 the music that goes with this chapter. And then the final step, we will be
08:56 taking the B roll video, that we had laid out here, and adding some of that over in
08:59 these images. So, that's the process that we have to
09:03 work with. The idea is, and it's something that's in
09:06 the works but we'd love to try to put together of Free Press sponsored film
09:10 festival here in Detroit, with the idea that we have all this great work.
09:15 Not just the Packard Plant, but former projects that, that a lot of us have
09:18 worked on here. And finding ways to get our material out
09:21 into the community in different ways and its community engagement.
09:25 Its building an audience. Its all of that stuff that newspapers
09:27 need to do in order to continue being relevant.
09:30 I mean, I think anytime you work on something for more than a few months, you
09:33 end up getting attached to it in some ways.
09:37 but at the same time, when it drags on for a long time, you really want to be
09:39 done with it. And so I really am, I'm at the point now
09:43 where I'm looking forward to getting it finished.
09:46 In terms of editing, but I think there will always be, every time I drive by
09:49 there, I want to go drive around and see how things have changed and see how it
09:52 continues to change. Because I have already seen so much in
09:56 there, that it is going to continue to fascinate me for probably many years to come.
10:00
Collapse this transcript
Breaking down a scene: Scrapping at the Packard Plant
00:02 So what we're looking at right now is a bridge that's collapsed onto what used to
00:06 be a city street and this happened many years ago.
00:09 And the story that's told by the business just down the street, the one remaining
00:12 tenant in here. Is that the owner was sitting in his
00:15 office and he felt this rumbling going through the building.
00:19 He thought oh this can't be good, he comes out and sees this huge cloud of
00:22 dust rolling down the street. And there's scrappers and their ladders
00:26 and torture equipment, and everything has fallen down right here.
00:29 And these two guys limp up and walk away. And this bridge has been laying here on
00:34 the street for, this has been like three or four years at least.
00:38 Alright, so the footage that I shot, some of the footage I shot yesterday was very specific.
00:44 It was for this bridge collapse. And it's going to go in the project in
00:47 this area right here. And what we're doing is, we're
00:49 introducing this man, and his business, chemical processing.
00:52 They're the last tenant in the whole plant, and they have to deal with
00:55 scrapping constantly. And so as we play this.
00:58 (SOUND). Male Got pretty rough down here, I, you
01:00 know, would say it's like the wild, wild west.
01:04 Male The way I have set up right now is we're building a quote here, quote
01:07 here,quote here and in between each of there it says narration.
01:11 And so this is where I have written narration.
01:13 So after he said that quote, we hear you know, we'd introduce chemical processing
01:17 and say, essentially in 2008 vibrations ran through their building.
01:21 As, as scrappers cut steel from the bridge near by.
01:23 And you would see footage from this bridge collapse that we shot yesterday.
01:27 And so what I want to do now, is I imported the footage from yesterday, and
01:30 we have a lot of clips. And we are probably not going to us all
01:34 of it, so I created another sequence. Just so we can limit our footage here,
01:39 and then go through and pull just a few shots here, in the original footage,
01:44 (INAUDIBLE). And I would probably go through each of
01:51 the shots that I shot yesterday and pick out the best.
02:01 There's one shot in particular. I've a little wire hanging down from the
02:06 base of this building, it goes right here.
02:11 And it was just kind of a last piece of metal hanging off the building.
02:16 Nice, like that. And so, once I pull all of my favorite
02:23 shots from this scene. I would essentially take these shots, and
02:27 I would copy them from this sequence over into our working sequence here.
02:33 And the step of this process that isn't done right now is the recording of this narration.
02:41 But you can imagine. Male That pretty rough ,down here, I'd,
02:44 you know, would say it's kind of like the wild, wild West.
02:48 Male What you hear right now is chemical processing has outlasted all
02:51 other tenants. They now fend for themselves as the only
02:54 business left. In 2008 vibrations ran through the roof
02:57 as scrappers cut steel from a bridge nearby.
03:01 And you cut back to interview quote from our subject.
03:05 Male First thing I thought was, oh, this can't be good.
03:08 This can't be good at all. Male And you build the story like that.
03:12 Now there's a lot of fine tuning that has to take place obviously.
03:15 There might be music under this. A lot of fine tuning adjustments but
03:18 we're not really at that point yet for the edit.
03:21 Scripting for me has become really important especially for long form stories.
03:25 I don't know how you could operate without having a written script.
03:28 because you have so much footage and when you start laying it out on timeline, it's
03:31 very easy to get, kind of lose your path through the footage.
03:35 And so I take all of the sound bytes that I think are important to the story and I
03:38 transcribe all of it on to paper. And then I use, I basically build the
03:44 story through paper. And so the last thing I'm doing is, is
03:47 looking at all the footage in depth and imagining what shot I want where.
03:51 The first step of this process is really to think about the audio that goes with
03:54 this story. Your story comes through the audio, the
03:57 quotes that people give you, the narration you use, and some of the
04:00 natural sound and music. This guys quotes, there's three of them
04:06 in the scraping section. here's our scraping section.
04:10 His quotes appear down here, between each of them, highlighted by yellow you see
04:14 the narration that I wrote for each of those, those gaps.
04:18 And so the film is essentially laid out on paper first.
04:22 And that makes it very easy that I go in, and when you start editing, just follow
04:26 your paper and lay it out as a story. The last part of the process is actually
04:30 laying the B-roll footage on top. It seems like the most interesting part,
04:34 and it is the most fun part of editing in a lot of ways, but it's literally the
04:37 last step of the whole process. Scrapping has obviously played a huge
04:42 role in, in the visual look of the Packard plant.
04:45 And so within the broader film, we can see here by our grain tabs, scrapping
04:49 falls about a little more than a third of the way thorugh the film.
04:54 What we've got is we've already worked through the history.
04:56 We heard about the techno that happened there, and the parties in the 90s.
04:59 And then we've, we've learned a lot about what happened in the 90's in terms of
05:02 litigation and ownership. Which has led to a lot of this scrapping,
05:06 within the scrapping chapter itself, we have multiple characters who have metal
05:09 along the way. some of them who have, have no problem
05:13 being on camera. And some of them who requested, like this
05:17 guy did, that we blur his face, and disguise his appearance.
05:23 And so some people are very aware of what they're doing in there.
05:26 It is illegal, you do have to be careful because a lot of people don't want to be
05:29 on film, and a lot people can probably be pretty hostile about it.
05:34 And so I was worried for a long time that the only shots I was going to have were
05:37 very long shots of scrappers working off in the distance.
05:41 I met this particular gentleman, I was walking through the plant by myself one
05:44 day on a Saturday. And I heard some saw action, and I looked
05:46 through the window. He must have heard me and looked through
05:49 the other window at the same time, we made eye contact.
05:51 He said are you a cop, I said no, I'm not a cop.
05:54 And I explained who I was and (UNKNOWN) this larger film and he said yeah, okay
05:57 come over, you can film me. I don't want to be shown, please hide my identity.
06:03 And so, that's how it started and I just told him, look do your thing, I don't
06:05 want to bug you. Just work and I'll shoot around you.
06:09 And the idea, again, is to kind of be documentary.
06:12 You don't want to be in this guy's way. You just want to let him work and show
06:15 what his life is like. This is how people work.
06:19 They bring ladders, saws, most people have torches.
06:25 And they're working really hard pulling down all this steel.
06:30 (NOISE).
06:43 Male There's gold in these (INAUDIBLE). Male The thing that makes great
06:47 documentaries or any documentary is having great characters.
06:52 Even for something as mundane as the history section, finding people who used
06:55 to work there, let's see if I can find them.
06:59 You know elderly ladies, and older guys who work there who have great voices and
07:03 great memories. And just telling you very rich stories
07:07 about what it was like to work there. What you're looking for is not
07:11 necessarily, okay, what do you do and how do you do it.
07:14 We know that they probably work either on a line or, or in the office somewhere,
07:17 that's not important. But really getting the personal stories
07:20 that come across. And, so these ladies here, you know, it
07:24 wasn't so much about what they did as their experiences and their plan.
07:28 (SOUND). Female Oh, it was not hard.
07:30 No, we didn't think it was hard. We were young and ambitious.
07:35 Female To me, it was just, it was like a big playground.
07:40 Female It was very nice. It was kind of like a family reunion.
07:43 Female There was old guys floating around, you know.
07:46 And then, you'd find out who was involved in that, and
07:48 Female We were smoking cigarettes in those days, which we shouldn't have.
07:53 But we did. Female Up against the black champ
07:56 (LAUGH), everything for the war effort, (LAUGH).
07:59 Male So just trying to find the personal stories, the things that
08:03 connected these women to the plant war than what they did themselves is pretty important.
08:09 So, most important part of trying to construct a film is not only thinking
08:13 about how you're going to start it, but also how you're going to end it.
08:17 It has to end very naturally. And so, in this story, the broader story
08:21 of Packard, and the continuation of Packard, it's not going to happen at the
08:24 Packard plant in Detroit. That place is being torn down through
08:29 scrapping and nature. And it'll probably be demolished someday.
08:33 There's a group up in Shelby Township, 40 miles North of Detroit or whatever.
08:38 Who run a Packard Proving Grounds and they maintain them and that's probably
08:41 where the story of Packard will continue on.
08:45 And so I met this group of folks, they have an open house once or twice a year,
08:47 and I went up there. And spent some time with them, walking
08:51 around the proving grounds, you know people come to drive old Packards.
08:55 And trying to, trying to work in this concept that as the Packard plant deteriorates.
09:01 The continuation of the Packard legacy may continue through the proving grounds,
09:05 and what's being done to maintain them. And so, the film will end up there.
09:10 I don't have a lot o (UNKNOWN) yet, but let's see if there's anything here.
09:18 This guy says. Male As long as the people are
09:21 interested in the history of the automotive industry, there'll be a place
09:24 for learning here at the Packard (INAUDIBLE).
09:29 we're just one more effort that's maybe a little more tangible than a book.
09:32 We actually have (SOUND). Male I think this would be a great spot.
09:39 He's talking about being more tangible. We actually have hes probably going to
09:42 say Packards. This Packard drives by and I was going to
09:45 cut to a scene of this gentleman driving a Packard and having a grand old time.
09:51 Male (LAUGH), keep them from grinding but you know you just got to find, find
09:55 the your slot and slip it in, (SOUND). Male Obviously I'll have to cover some
10:01 of this with extra B roll now there's a lot of junk cuts in it.
10:06 Jump cut is moving from one situation to the next, where nothing's changed.
10:10 (NOISE). Male Now this is the original test
10:13 track, and all we have left is 400 feet of it.
10:18 (SOUND). Male So, the idea is after we've
10:21 watched a film about the Packard plant. And things have, you see that deterioration.
10:26 You see that it's pretty much hopeless to save the plant now.
10:29 You end up here, where people are still very much in love with Packard and
10:32 they're doing all they can to continue to Packard legacy.
10:36 And keep the Packard tradition going that way.
10:38
Collapse this transcript
Reporting with the iPhone
00:01 Today we're on Belle Isle. It's a big island in Detroit, and we're
00:04 at the north end of the island. Blue Heron Lagoon, where there's a big
00:07 restoration project going on, environmental restoration.
00:10 And this is to get fish habitat back in, turtles, snakes, really just biodiversity
00:14 in general. And so we're out here to do a little
00:17 update on the progress, and see how things are progressing.
00:20 I think I'm going to shoot on the iPhone, because several years ago I do a big
00:23 project on the island. nature wildlife film, and I used bigger
00:27 cameras and spent a lot of time on it. But this is nothing that's going to take
00:30 me a lot of time. it's not going to be a big project for me.
00:33 I just want to do a quick update, so it makes sense to shoot on the iPhone
00:36 because it's quicker, and easier to edit. So the procamera app I think is better
00:42 than a default camera app. Because a situation like this if I want
00:49 to go a shot of the sign here. What this app allows me to do is, I can
00:56 set my focus point and my exposure. So by touching twice here, I have a
01:02 yellow circle to give me my, my exposure. And as I move that around I can adjust
01:07 exactly how bright I want this scene to be.
01:10 And then my blue square here is my focus, so in this case I'll want to focus right
01:13 here, not way off there. If I was using the native camera app,
01:16 it's going to set the focus however where it thinks it should set it which is
01:19 probably further down the sign than I really care to see right now.
01:23 It's a rainy day so there's no people out here.
01:26 Typically I'd get an interview too but there's literally nobody out here.
01:31 So I'm just going to get a few shots of the lagoon and use my own voice to tell a story.
01:37 I'm not really concerned about getting the iPhone wet Its not going to really
01:40 fail on me unless I drop it in a pile of water.
01:42 If I was shooting on expensive equipment I'd really want to have a rain shield
01:45 over it or something. So to go out in a rain like this and get
01:49 a few shots, yeah the iPhone's perfect. The iPhone, it shoots 1080p video, its HD video.
01:57 Now the quality, the chip size its recording to is obviously not as good as
02:00 some cameras but the image itself is pretty dang good.
02:04 I'm really impressed with it, and the great thing about this phone is you can
02:07 really focus fairly close up to things. The macro abilities it has are pretty
02:11 phenomenal, so I use it for that a lot too.
02:15 Step one of this process, since we don't have any interviews, is we're just going
02:17 to do some narration. So, I have notes here from a quick
02:20 interview I did with the island manager yesterday about the project.
02:25 I've just got to boil these down into one or two sentences of narration.
02:32 The process that I usually take is laying down the narration first and then
02:35 matching our visuals to the narration. Before we do that we have to lay down one
02:39 piece of video. That's the way the program works, and so
02:42 what we're going to lay down is actually the intro slide that the free press has.
02:47 Alright, so our video will start like this.
02:53 (MUSIC). Now that I have a piece of media laid
02:56 down, I can actually lay the narration. And you could use a microphone, but these
03:03 the the mic's on these phones are actually pretty good in close distance,
03:06 if there's no wind or anything. (SOUND).
03:10 Despite spring rain, Belle Isle's Blue Heron Lagoon is in the midst of an
03:14 ecological transformation. So let's make sure the front of this
03:19 audio matches up with the end of the intro.
03:21 (MUSIC). Male Despite Spring rain, Bell Isle's
03:25 Blue Heron Lagoon is in the midst of an ecological transformation.
03:32 Male A lot of editing for me is, is just making something, making an edit,
03:35 and then playing it back and seeing where it falls, and making your next edit.
03:40 Male Transformation, (NOISE), the lagoon was recently opened to the Detroit
03:48 (SOUND). The lagoon was recently opened to the
03:52 Detroit River along. Male All right, this clip, instead of
03:56 bringing the whole clip in at once, I'm going to preedit, because I know it was
04:01 rolling for a long time. And I was trying to slide along one of
04:05 these signs that said something about the Detroit River, which would be perfect to
04:08 put there. So as we slide in we can see where the
04:15 edit is, just bring in that much. Take a little right off the front end.
04:31 Male The lagoon was recently opened to the Detroit River.
04:34 Male One of the downfalls about iMovie in my opinion is that when you bring in
04:38 video clips, they all come in with a default crosses all between them.
04:43 That's in my profession, in my opinion not real professional to have crosses all
04:47 between everything. And they're really unnecessary, so one
04:50 thing you have to do is double tap each one and go to none.
04:54 Male Recently opened to the Detroit River, allowing more than a dozen fish
04:58 species access to the shel. Male We'll bring in our Free Press
05:03 slide, again. And I'm going to let the crosses all
05:09 happen on this one, the very last shot. So, we can fade into the Outro slide, and
05:18 as a matter of fact maybe I'll do that on the first shot too.
05:32 Now the last thing I have to do to this project is, it was very windy today and
05:34 so you can hear as we play this. Male Bell Isle's Blue Heron Lagoon is
05:38 in the midst of an ecological transformation.
05:41 Male Especially there, the sound on my B roll footage is way too loud.
05:45 It's really covering up my voice and so, we need to go into each of these and take
05:49 the audio on the clip itself way down probably all of them.
05:58 Blue Heron Lagoon is in the midst of an ecological transformation.
06:01 The lagoon was. Definitely that one.
06:05 This one I'm just going to take down a little, because the rain noise and the
06:08 water lapping the shoreline is kind of nice.
06:12 (SOUND). Male More than a dozen fish species
06:16 access to the shallow water habitat. The Great Lakes Restoration Initiative
06:23 All right, so we're ready to export. You have to approach an edit assuming
06:27 that your audience knows nothing about the situation or the location you're in.
06:32 And so, then a lot of situations you really want to make your, your first shot
06:35 establish where you're at. (MUSIC).
06:37 Male Despite spring rain, Belle Isle. Male And the first shot here I mean
06:41 Blue Heron Lagoon this is kind of our establishing shot.
06:46 And logically after we see something that says Blue Heron Lagoon we want to see the lagoon.
06:52 So my second shot was. Male Spring rain, Belle Isle's, Blue
06:56 Heron Lagoon is in the midst of an ecological transformation.
07:01 The lagoon was recently opened to the. Male That shot worked out well.
07:04 A lagoon was recently opened to the Detroit River, and so I have a nice
07:07 panning shot here. Well, not really a panning shot, the
07:10 camera was actually moving on my beanbag, sliding across the side.
07:14 (CROSSTALK), at home in the Detroit River.
07:18 Male Allowing more than a dozen fish species.
07:20 Male More than a dozen fish species, so we don't have fish, I don't have an
07:22 underwater camera. So I'm just shooting the artwork that's
07:25 already provided for us. Male Species, access to the shallow
07:30 water habitat. Male Access to the shallow water habitat.
07:33 You can see right down here the water's lapping at the shoreline, it's fairly
07:36 shallow there's rocks. So that shot works out really well there.
07:41 (SOUND). Male The Great Lakes Restoration
07:43 Initiative Project is res. Male And for this, Great Lakes
07:46 Restoration Initiative Project, ideally I'd have people actually out working, and
07:50 you could show people working and doing it.
07:53 But it's a rainy day, people aren't working today.
07:55 So, this was probably what I consider probably my most successful shot in terms
08:00 of just visual aesthetic quality. I got real low on the ground.
08:04 Shot back up towards the Blue Heron Lagoon sign, but framed a flower in front
08:07 of the whole things. So the focus really is the flower not so
08:11 much the sign in the background. Male Responsible for these
08:14 improvements, which will add more long term fishing opportunities to Detroit's
08:18 largest park. Male And this is kind of a filler shot,
08:21 it's an ender shot. Ideally, again we'd have somebody
08:24 actually casting a line off into the lagoon and fishing but, rainy day we
08:28 don't have that, and we're going to get done.
08:31 Male For the Detroit Free Press, I'm Brian Kauffman.
08:34 (MUSIC). Male And there's our Outro slide.
08:38 So pretty quick video. It's, it's 37 seconds, 40 seconds and for
08:41 somebody who's on deadline, also writing stories and doing a lot of other things.
08:45 You wouldn't want to to spend much more time than we just did doing this.
08:49 And we're ready to send it, what we would do is, just go back to the main project
08:52 and actually export it. We'll send it to our Camera Roll.
08:57 in this situation, we have many options to choose from.
09:00 And so, you have to imagine especially in situations where there's a lot of cell
09:04 phone action going on. Sporting events, places where people are
09:08 on their phones a lot. It's going to be hard to send a big HD
09:12 movie through the, through the telephone service provided to you unless you're on
09:16 a WiFi service. In this situation rather than sending,
09:20 exporting a big HD quality movie, if I want to get this back to the newspaper, I
09:23 might just choose large here. It's going to keep the file size down.
09:29 And you're losing quality, of course, but you're also going to the web where you're
09:33 not going to be showing HD quality video anyways.
09:40 Alright, that was successful. The last step in the process would be
09:43 actually sending the video to our web desk.
09:45 We do that through this mobile upload app through BrightCove.
09:48 I would sign here, send it, send them an e-mail, and the whole process would be
09:51 done, I could go on with my day. I don't know if iPhones will be the end
09:55 all solution for newspaper video. They're the solution right now, but
09:59 technology changes so quickly. It was inconceivable to have iPhones even
10:02 a year or two ago. And so I think what won't change is the
10:06 need for video. And for breaking news events, especially
10:09 quick video, video you can get up very fast.
10:12 And so there's always going to be some way to get video back whether it's an
10:14 iPhone or some other device. Right now, it makes sense to use the
10:18 iPhone because all, all the tools you need are in one camera.
10:21 But the video is not giving away, and giving people access to shoot video means
10:24 that you have to give them a fairly small camera.
10:27 Unless you're a photographer and you have lots of cameras.
10:30 So the fact that everything is so small and compact is really going to be key to
10:35 the future of newspaper radio.
10:39
Collapse this transcript


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