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An effective product photo accurately depicts an item's appearance while also making it look its best. Photographer Konrad Eek has photographed thousands of products of all sizes for retailers large and small, and in this course, he shares his insights on product photography, from styling to lighting to gear.
One of the things you need to consider, when you're breaking in as a product photographer, is one, what is the nature of the market you're in? You know, I was blessed in working as an assistant for the years that I did. I, I worked from being an assistant to being a second cameraman to being lead camera. And. From there, you know, I was doing jobs on my own and ended up in a management position running a studio. every step of the way was a learning experience and you're able to kind of determine what the market trends are.
you know how pricing structures are. A big market like Dallas or Chicago or New York City would give you the opportunity to break in as an assistant. If you're in a smaller area, you've gotta kind of look to the economics of where you are and what might work and so the hourly rate for a photographer in Dallas is going to be quite a bit higher than the hourly, hourly rate for a photographer in Gotebo, Oklahoma. and so the clients' needs are something, you know, what what can the client afford.
the other thing, you've gotta be realistic about what you need to make as well. the equipment to do this can be very expensive you need to constantly upgrade software in order to keep up with what's going on in the industry, heaven knows what health insurance is going to cost next year or the year after that, and so you can't sell your services at a rate that won't allow you to make a living. And I think, you know, if you have good clients, they'll understand that. so, you know, $1,000 an hour, if you can swing that, go for it, but realistically you have to look at something, you know, look upon yourself as a professional.
think about one of the best business plan comparisons I heard long ago, was the cost of establishing a dental practice is about the same as the cost of establishing a commercial photography business. As far as the chairs and drills and so on that they buy, those are comparable in cost to the computers and cameras and lightning gear that we need, and so the billing ought to be comparable. that being said, in this day and age, you can get into on a much less expensive level. and you might be able to get, get a start working for far less than that, it all depends on how much you're going to invest in equipment at the start and I wouldn't suggest buying a ton of gear until you had a ton of clients.
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