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An effective product photo accurately depicts an item's appearance while also making it look its best. Photographer Konrad Eek has photographed thousands of products of all sizes for retailers large and small, and in this course, he shares his insights on product photography, from styling to lighting to gear.
I really comes down to whatever you're trying to light, when you're doing product photography. The light is the key, it, it's, it's not about the camera that's recording it, it, it's the light you're creating is really matters. And the, I think the best way to get where you need to go is to learn to see the light, and then figure out how to make appealing light. Figure out how to modify light. There's so many simple things you can grab that will change light. you can shine it through a glass block.
You can shine it through glass itself. if you find an old piece of, of lead glass that's got shape to it, it will bend the light and make it do interesting things. You can take a tree branch with leaves on it and put it between your light source and the product and change it. You can bounce it off crumpled foil. You, you can do any variety of things to change the light, and that's your real key. The camera doesn't matter. You know, as long as you've got a decent lens and a big enough chip the camera's irrelevant.
It's about seeing the light and making the light essentially kind of bending it to your will. Making the light tell the story about the product that you want to share. But now, you know, going into the world of product photography, I think, you know, explore it. One of the beauties of digital photography it's free. And, and don't just shoot and judge and, and delete. Give yourself time to think about things. observe the product photography around you. I think, I, I'd be surprised if, if you've paid much attention to it, because it is so much a part of our world.
We're just inundated with it. everyday you're bombarded with it. You drive down the highway, it's on the billboards. You, you turn on the TV, you know, what are television commercials but a moving product photograph We're just hammered with it. So try to become more discerning about it And remember too, if you look at a museum catalog, those are product photographs You'll see beautiful work in some places. You'll see mundane work in some places And try to formulate your own decisions on what is good, and what isn't and through that develop your own style.
mimicry is one of the greatest ways to learn and practice is essential. and as you have successful ones, set those aside and hold onto them. and you know, that's how you build your portfolio. Every little project you do is important in moving you forward in the world, and every experience you gain, even if it's photographing mops, in some way, will benefit you as a photographer.
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