Paul Ortchanian is a Flash technologist and creative mind. His work is associated with the research of interaction design. His personal site, Reflektions.com is committed to the research of creative coding and the translation of complex, sometimes over-engineered scripts into simple and understandable execution. Paul is an alumnus of the Banff Centre for the Arts, Creative Electronic Environment and Interactive Media Team, and has completed a New Media residency at Benetton's Research and Development Center in the Arts and Communications in Italy. He works at Goodby Silverstein and Partners as a creative design technologist in San Francisco.