PPC

Drive targeted traffic to your website with smart pay-per-click marketing. Learn how to set up campaigns with Google AdWords and Bing Ads, craft compelling ads, set realistic budgets, and evaluate ad performance.

Try our PPC tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to every course in our library.
10 PPC courses · 317 video tutorials
sort by:
  • view course page for Spying with SEO Tools

    Spying with SEO Tools with Anson Alexander

    Learn how to use SEO tools and techniques to research the competition online. Find out what keywords your competitors are optimizing for—and then outrank them on search engine results pages.

    1h 12m
    Intermediate
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

    3h 31m
    Beginner
     
    Viewers:

  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 22m
    Beginner
     
    Viewers:

  • view course page for Bing Ads Essential Training

    Bing Ads Essential Training with Joseph Kerschbaum

    Learn how to reach more customers and grow your business with the Bing Ads platform.

    1h 41m
    Beginner
     
    Viewers:

  • view course page for Conversion Rate Optimization Fundamentals

    Testing website pages to improve conversions is a core practice in digital marketing. These tutorials provide a detailed, actionable framework for all conversion rate optimization efforts.

    1h 31m
    Beginner
     
    Viewers:

  • view course page for Advanced Google AdWords Tips and Tricks

    Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

    56m 54s
    Advanced
     
    Viewers:

  • view course page for Google Shopping and PLA Fundamentals

    Learn how to list products with the Google Shopping network, and make your listings more visible with Product Listings Ads (PLAs), AdWords, and other marketing tools.

    1h 19m
    Appropriate for all
     
    Viewers:

  • view course page for Pay-Per-Click Fundamentals

    Pay-Per-Click Fundamentals with Elizabeth Marsten

    Discover how to set up successful pay-per-click (PPC) marketing campaigns.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Top 5 Money-Saving AdWords Tips

    Top 5 Money-Saving AdWords Tips with Elizabeth Marsten

    Learn the top five tips to running cost-effective AdWords campaigns.

    5m 56s
    Beginner
     
    Viewers:

  • view course page for Up and Running with Google AdSense

    Learn how to generate a steady stream of revenue from your website—without alienating your core audience— with Google AdSense.

    1h 49m
    Appropriate for all
     
    Viewers:

“I was pulling my hair out worrying about how I was going to afford classes. Then I found lynda.com. Thank you, thank you, thank you.” —Lynn H.
more from our members »

Try it free

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.