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Online Marketing

Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
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Learn online marketing strategies to drive your business

Are you curious how to drive traffic to your site? Attract and engage customers on social media? Advertise to the right audience using the right message? On lynda.com, training that will transform your online marketing efforts is just a click away.

Learn online marketing at lynda.com

Get the most out of Google Analytics

Get a new Google Analytics tip every other week from marketing expert Corey Koberg. Most users unlock just a fraction of what Google Analytics offers. In this course Corey exposes tips and tricks to unlock insights into one of the most sophisticated tools in the marketer or site owner's arsenal.

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16 Online Marketing courses · 409 video tutorials
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  • view course page for Twitter for Business

    Twitter for Business with Brad Batesole

    Learn how to promote your business and connect to new customers and clients with Twitter.

    2h 27m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Slideshare

    Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.

    45m 24s
    Appropriate for all
     
    Viewers:

  • view course page for Facebook for Business

    Facebook for Business with Justin Seeley

    Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to customers online.

    2h 33m
    Beginner
     
    Viewers:

  • view course page for Webinar Fundamentals

    Webinar Fundamentals with Sally Norred

    Learn how to plan and host webinars for your company.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Viral Marketing: Crafting Shareable Content

    Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

    1h 1m
    Appropriate for all
     
    Viewers:

  • view course page for Business Storytelling with C.C. Chapman

    Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.

    16m 13s
    Beginner
     
    Viewers:

  • view course page for Bookmarking Sites for Musicians and Bands

    Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.

    19m 20s
    Appropriate for all
     
    Viewers:

  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
    Appropriate for all
     
    Viewers:

  • view course page for Mailing List Management for Musicians and Bands

    Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.

    34m 3s
    Appropriate for all
     
    Viewers:

  • view course page for Social Media Basics for Musicians and Bands

    Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.

    22m 2s
    Appropriate for all
     
    Viewers:

  • view course page for YouTube Projects for Business and Marketing

    Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with Pinterest

    Illustrates the basics of setting up a Pinterest account and aggregating inspiration from around the web.

    1h 13m
    Beginner
     
    Viewers:

  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
    Viewers:

  • view course page for Insights from a Business Coach

    Get a glimpse of what it takes to start and successfully run a business in this candid interview with seasoned business coach and author Dave Crenshaw.

    27m 6s
    Beginner
     
    Viewers:

  • view course page for Creating an HTML Email Newsletter

    Covers how to craft and deliver HTML email newsletters.

    55m 25s
    Appropriate for all
     
    Viewers:

  • view course page for Effective HTML Email and Newsletters

    Provides in-depth, hands-on training on all aspects of email marketing.

    2h 24m
    Appropriate for all
     
    Viewers:

“My biggest problem is figuring out what I want to watch next. Just when I think I'm all set, I find something ELSE that is fascinating.” —John O.
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