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Online Marketing

Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
Learn online marketing at lynda.com

Get the most out of Google Analytics

Get a new Google Analytics tip every other week from marketing expert Corey Koberg. Most users unlock just a fraction of what Google Analytics offers. In this course Corey exposes tips and tricks to unlock insights into one of the most sophisticated tools in the marketer or site owner's arsenal.

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6 Online Marketing courses · 294 video tutorials
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  • view course page for Up and Running with Google AdSense

    Learn how to generate a steady stream of revenue from your website—without alienating your core audience— with Google AdSense.

    1h 49m
    Appropriate for all
     
    Viewers:

  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 16m
    Beginner
     
    Viewers:

  • view course page for YouTube Projects for Business and Marketing

    Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for SEO Fundamentals

    SEO Fundamentals David Booth

    Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.

    3h 29m
    Beginner
     
    Viewers:

  • view course page for Google+ for Business

    Google+ for Business Lorrie Thomas Ross

    Discover how to create a profile, add contacts, and effectively promote a business with Google+.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Google Analytics Essential Training (2010)

    Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.

    4h 53m
    Beginner
     
    Viewers:

“I send my customers to you all the time to learn. If I had more time in the day I would live on your site!” —Alan B.
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