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Online Marketing

Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
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Get the most out of Google Analytics

Get a new Google Analytics tip every other week from marketing expert Corey Koberg. Most users unlock just a fraction of what Google Analytics offers. In this course Corey exposes tips and tricks to unlock insights into one of the most sophisticated tools in the marketer or site owner's arsenal.

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34 Online Marketing courses · 1,033 video tutorials
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  • view course page for Up and Running with Google AdSense

    Learn how to generate a steady stream of revenue from your website—without alienating your core audience— with Google AdSense.

    1h 49m
    Appropriate for all
    Viewers:

  • view course page for Marketing Tips

    Marketing Tips Justin Seeley

    Stay up to date with marketing tools and techniques that will help you run your business more efficiently. New tips every other Wednesday.

    1h 21m
    Appropriate for all
     
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  • view course page for Webinar Fundamentals

    Learn how to plan and host webinars for your company.

    1h 47m
    Appropriate for all
     
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  • view course page for Up and Running with Constant Contact

    Discover how to use Constant Contact's email marketing solution to design great-looking emails and send them to exactly the right audience.

    1h 4m
    Appropriate for all
     
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  • view course page for SEO: Keyword Strategy in Depth

    Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords.

    4h 14m
    Appropriate for all
     
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  • view course page for Building an Online Community

    Discover how to create and cultivate an engaged online community for your business or product.

    25m 53s
    Appropriate for all
     
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  • view course page for Viral Marketing: Crafting Shareable Content

    Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

    1h 1m
    Appropriate for all
     
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  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 16m
    Beginner
     
    Viewers:

  • view course page for Business Storytelling with C.C. Chapman

    Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.

    16m 13s
    Beginner
     
    Viewers:

  • view course page for Personal Branding Basics

    Personal Branding Basics Lorrie Thomas Ross

    Learn how to manage the way you're perceived, online and off, with these personal branding strategies.

    54m 58s
    Beginner
     
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  • view course page for Bookmarking Sites for Musicians and Bands

    Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.

    19m 20s
    Appropriate for all
     
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  • view course page for Content Marketing Fundamentals

    Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

    57m 32s
    Appropriate for all
     
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  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
    Appropriate for all
     
    Viewers:

  • view course page for Mailing List Management for Musicians and Bands

    Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.

    34m 3s
    Appropriate for all
     
    Viewers:

  • view course page for Internet Marketing Basics

    Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.

    27m 35s
    Appropriate for all
     
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  • view course page for Social Media Basics for Musicians and Bands

    Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.

    22m 2s
    Appropriate for all
     
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  • view course page for YouTube Projects for Business and Marketing

    Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.

    1h 51m
    Appropriate for all
     
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  • view course page for Up and Running with LinkedIn

    Get started building a profile, joining groups, and researching career opportunities with the world's largest professional networking site, LinkedIn.

    2h 34m
    Beginner
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business Richard Colback

    Leverage LinkedIn to promote your business, foster community in your field, and attract talent.

    3h 8m
    Appropriate for all
     
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  • view course page for Video SEO Basics

    Optimize your videos for search engines and convert the traffic to achieve your business goals.

    1h 20m
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with Pinterest

    Illustrates the basics of setting up a Pinterest account and aggregating inspiration from around the web.

    1h 13m
    Beginner
     
    Viewers:

  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
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  • view course page for Email Marketing Basics

    Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.

    56m 57s
    Appropriate for all
     
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  • view course page for Insights from an Online Marketer

    Marketing thought leader Lorrie Thomas Ross shares candid advice from her years of developing successful online marketing campaigns, and explains how to find new customers and clients by making a more personal connection online.

    35m 19s
    Appropriate for all
     
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  • view course page for Insights from a Content Marketer

    Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.

    17m 58s
    Appropriate for all
     
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  • view course page for Twitter for Business

    Twitter for Business Anne-Marie Concepción

    Shows you how to leverage the power of tweeting for business promotion and customer engagement.

    4h 44m
    Appropriate for all
     
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  • view course page for SEO Fundamentals

    SEO Fundamentals David Booth

    Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.

    3h 29m
    Beginner
     
    Viewers:

  • view course page for Brand Building Basics

    Brand Building Basics Lorrie Thomas Ross

    Walks through the basics of branding your business or yourself through consistency, communication, and effective collateral.

    25m 8s
    Beginner
     
    Viewers:

  • view course page for Google+ for Business

    Google+ for Business Lorrie Thomas Ross

    Discover how to create a profile, add contacts, and effectively promote a business with Google+.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Google Analytics Essential Training (2010)

    Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.

    4h 53m
    Beginner
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Introduces web marketers, web designers, business owners, and executives to the world of online marketing.

    1h 47m
    Beginner
     
    Viewers:

  • view course page for Creating an HTML Email Newsletter

    Covers how to craft and deliver HTML email newsletters.

    55m 25s
    Appropriate for all
     
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  • view course page for Effective HTML Email and Newsletters

    Provides in-depth, hands-on training on all aspects of email marketing.

    2h 24m
    Appropriate for all
     
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  • view course page for Search Engine Optimization Getting Started (2010)

    Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.

    2h 20m
    Beginner
     
    Viewers:

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