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Online Marketing

Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
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Learn online marketing strategies to drive your business

Are you curious how to drive traffic to your site? Attract and engage customers on social media? Advertise to the right audience using the right message? On lynda.com, training that will transform your online marketing efforts is just a click away.

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Get the most out of Google Analytics

Get a new Google Analytics tip every other week from marketing expert Corey Koberg. Most users unlock just a fraction of what Google Analytics offers. In this course Corey exposes tips and tricks to unlock insights into one of the most sophisticated tools in the marketer or site owner's arsenal.

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11 Online Marketing courses · 267 video tutorials
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  • view course page for Up and Running with Slideshare

    Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.

    45m 24s
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  • view course page for Webinar Fundamentals

    Webinar Fundamentals with Sally Norred

    Learn how to plan and host webinars for your company.

    1h 51m
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  • view course page for Viral Marketing: Crafting Shareable Content

    Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

    1h 1m
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  • view course page for Bookmarking Sites for Musicians and Bands

    Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.

    19m 20s
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  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
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  • view course page for Mailing List Management for Musicians and Bands

    Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.

    34m 3s
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  • view course page for Social Media Basics for Musicians and Bands

    Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.

    22m 2s
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  • view course page for YouTube Projects for Business and Marketing

    Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.

    1h 51m
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  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
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  • view course page for Creating an HTML Email Newsletter

    Covers how to craft and deliver HTML email newsletters.

    55m 25s
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  • view course page for Effective HTML Email and Newsletters

    Provides in-depth, hands-on training on all aspects of email marketing.

    2h 24m
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“I'm a new subscriber. I'm 10 minutes in and I can't thank you enough. I'm learning what would normally cost me nearly $1,000!” —Melissa K.
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