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16 Music Business courses · 260 video tutorials
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  • view course page for Music Law: Recording, Management, Rights, and Performance Contracts

    Learn how to understand and negotiate terms for the four major types of music business contracts: recording, management, performance, and rights agreements.

    1h 40m
    Appropriate for all
     
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  • view course page for Super Fans: The Future of the Music Industry

    In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.

    15m 38s
    Appropriate for all
     
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  • view course page for Selling Music: MP3s, Streams, and CDs

    Learn how to make money selling your music. Get tips for boosting sales from CDs and digital downloads on iTunes, Spotify, and Pandora.

    54m 4s
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  • view course page for The Creative Spark: Larry Crane, Recording Engineer and Music Producer

    Larry Crane, critically acclaimed record producer and founder of Tape Op magazine, describes his self-taught, largely trial-and-error path to success in the music industry.

    15m 13s
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  • view course page for Bookmarking Sites for Musicians and Bands

    Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.

    19m 20s
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  • view course page for Pinterest for Musicians and Bands

    Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.

    36m 13s
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  • view course page for Google+ for Musicians and Bands

    Get a music industry insider's tips to marketing your music and growing your fan base in Google+.

    29m 39s
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  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
    Appropriate for all
     
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  • view course page for Twitter for Musicians and Bands

    Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.

    23m 43s
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  • view course page for Mailing List Management for Musicians and Bands

    Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.

    34m 3s
    Appropriate for all
     
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  • view course page for Website Management for Musicians and Bands

    Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.

    52m 10s
    Appropriate for all
     
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  • view course page for YouTube for Musicians and Bands

    Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.

    56m 23s
    Appropriate for all
     
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  • view course page for Social Media Basics for Musicians and Bands

    Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.

    22m 2s
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  • view course page for Facebook for Musicians and Bands

    Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.

    29m 22s
    Appropriate for all
     
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  • view course page for Creative Inspirations: Mark Mothersbaugh, Music Composer

    Music composer and DEVO founder Mark Mothersbaugh reveals what drives his projects, from music for film and television, to compelling drawings and work in Photoshop.

    56m 36s
    Appropriate for all
     
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  • view course page for Creative Inspirations: Jason Bentley, Radio DJ and Musician

    Shows how Jason Bentley works his magic as he takes us behind the scenes at KCRW and gives us a peek at his home studio in Venice, CA.

    1h 18m
    Appropriate for all
     
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