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In this course, author James Fritz shows how to create HTML-based websites with Muse—a toolset familiar to anyone who has used Adobe Photoshop, InDesign, or Illustrator. The course covers the design process from start to finish, from setting up web pages and populating them with graphics and text, to creating dynamic menus and adding special features such as widgets, slideshows, animations, embedded video, social media integration, and more. James also explains how to create an alternate layout for display on mobile devices, publish and update your site, and view analytics on web traffic.
One of the most powerful aspects of the Web is the ability to have analytics or information about how people interact with your site. When you create a printed catalog, you know how many people that you may have sent the catalog to, but you don't know how many people are actually reading it, lat alone, what areas of the catalog they read the most. With the Web, we're able to find out this information and even more. If you've published a Business Catalyst from Adobe Muse, you probably have created a temporary site. When you have a temporary site, you're not able to view any analytic information.
In order to view this information, you first have to upgrade your site. This file that I have opened in Muse has already been connected to an upgraded Business Catalyst account. So I can press to Manage button to view additional information. While I'm managing this site in Business Catalyst, my first view is a quick Dashboard of information. This'll tell me the unique visits to my web page. If I press the minus button on the right hand side, I can view more information than a week. Here's two weeks, three weeks and so on.
To view more information, I'll click on the Reports tab on the left. Here's where I can see the Visitors. This information might be useful because I can find out when people are visiting the site. Maybe it's a certain day of the week, or after I've published updated information. I can also see where they're visiting from. In this case it's all over the United States, but they don't have a very large international audience. The Traffic Sources tab will tell me how people are coming to this site. In this case, it looks like most people are coming directly as opposed to a referral link or a search engine.
As I go down, I can see what people are searching for to get to the web site, and even what search engine they're using. Back in the Visitors tab, if I go to Browsers, I can see what web browsers people are using. Right now it looks like Safari is the most popular, then Firefox, and finally, Internet Explorer. In the More dropdown, I can even see what Operating System people are using, and in this case, it looks like the majority are Macintosh users. If I go down to the Filter, I can change the Filter from last month to even the last six months to see if it's changed over time.
And looking at it now,, it looks like the Macintosh is still winning. Be sure to pay attention to your analytics so you can respond to the results. For example, if you find that a majority of people are using a certain Web browser, it's probably a good idea to spend some extra time to thoroughly test your site with that browser. If they're using an outdated version of Internet Explorer, and that makes up a substantial portion of your visitors, you'll want to make sure that there aren't any issues that you're not aware of.
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