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In this course, author James Fritz shows how to create HTML-based websites with Muse—a toolset familiar to anyone who has used Adobe Photoshop, InDesign, or Illustrator. The course covers the design process from start to finish, from setting up web pages and populating them with graphics and text, to creating dynamic menus and adding special features such as widgets, slideshows, animations, embedded video, social media integration, and more. James also explains how to create an alternate layout for display on mobile devices, publish and update your site, and view analytics on web traffic.
One of the most important part of a website, is how easily it can be found on a search engine. You can improve your website search engine ranking by adding relevant metadata to your pages. But you might be asking yourself, what exactly is metadata? Well, metadata is simply is, data about data. It's found on just about all digital documents. For example, if you have a digital photo, it might tell you the camera model it came from, the dimension of a photo, the save date and so on. But when it comes to news and websites, you want to have relevant metadata so you can say exactly what is the information that's found on that page, that way when someone searches of your website via search engine it can show up as a relevant result. To add metadata to an individual page inside Muse, you just go to that page, right-click, and chose Page Properties.
The middle option is called Metadata, and the first option is Description. The Description is exactly what the page is about. I'm just going to put in here some mocha the San Angelico museum of contemporary art is an art museum with a focus on modern art from the last 75 years. Since that is exactly what this webpage is about. We also have keywords. Keywords are single words or phrases that describe the page itself. So if someone is searching on a search engine trying to find your webpage. You would want to enter relevant keywords.
So in the case of this website, we'll enter museum, paintings, photography, modern art, and California. If you're familiar with web design and coding, HTML for head should be familiar to you. What that's for is to inject or insert special code that would show up on the top of every single page. Now, not visually on the top of every single page, but inside the code. This is used for tracking in Google Analytics and other advanced features. You can put it here, manually in each page.
Or, if you want to automatically be on every single web page inside your site, you could put it on the master. And then, whatever is in the master head would apply to the head of the other pages. We're not going to insert anything here right now, so let's go to the options tab. The page name at the top is the name that is visible inside news. So right now this page is called Home, but I could rename it if I wanted to here, or in the plan view. The page title is the text that appears in the actual web browser at the top of the web browser when you're on that page.
So if we don't want this to be Home. We can uncheck this and we can type in something else. For example, welcome to the Simoca Art Museum. The filename is the actual HTML file that will be loaded when someone goes to the page. The first page is (UNKNOWN) index dot HTML, so you really don't want to change that, but if you're on a different page you could have it be a different name if you so desired. The sitemap.xml is a file that's used for SEO for your website. You usually want to include pretty much every page of your site in, in that, unless there's a temporary page, like a pasteboard or some other page that you don't want included when it goes online.
So for now we'll leave that here. In our menu options, we do want this page to be included in our menu. While some of these metadata fields will be unique to each page, you may want to have the same information on some or most of the pages on your website. The easiest way to do this is enter your metadata when you first create the website. Then, you can just duplicate that first page to the other pages on the site, and the metadata will come along. If you need to manually edit the data later or add new data, you'll have to do it manually on each page.
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