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In Motion: Principles of Motion Graphics, Ian Robinson shares the core concepts and techniques used to create real-world motion graphic elements in Apple Motion. The course starts with finding the initial inspiration for a project and then covers how to bring those ideas to life using the tools in Motion, including type treatments, filters, textures, and lighting. Two projects demonstrating how to animate a title sequence and how to assemble a graphics package are also included. Exercise files accompany the course.
Throughout this course, I've been talking about basic principles of animation and motion graphics. I don't know if you've ever really thought about it, but the motion of a graphic says just as much about the graphic as anything else. For example, if I painted a room bright red versus a room that's blue, it would create totally different reactions when you walk into that room. With animation, it's literally the exact same thing. If I created an animation that was slower versus an animation that was significantly faster, those would create different reactions and people would look at them slightly differently.
So, that's what I've done here. I've animated this energy alternatives logo animation thing here, and let's check it out and see what it says. So, as you can see, they do create different energies. We could further accentuate this by adding some filters and adjusting the ease of different keyframes, but again overall, it's the theory of the fact that motion in and of itself can say just as much as anything else.
So I know it seems like commonsense, but I just wanted to make the point that the motion of the graphics is just as much about the graphic as anything else. You should definitely keep that in the back of your mind as we move throughout the rest of this chapter.
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