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Understanding the role of timing in motion graphics

From: Motion: Principles of Motion Graphics

Video: Understanding the role of timing in motion graphics

Throughout this course, I've been talking about basic principles of animation and motion graphics. I don't know if you've ever really thought about it, but the motion of a graphic says just as much about the graphic as anything else. For example, if I painted a room bright red versus a room that's blue, it would create totally different reactions when you walk into that room. With animation, it's literally the exact same thing. If I created an animation that was slower versus an animation that was significantly faster, those would create different reactions and people would look at them slightly differently.

Understanding the role of timing in motion graphics

Throughout this course, I've been talking about basic principles of animation and motion graphics. I don't know if you've ever really thought about it, but the motion of a graphic says just as much about the graphic as anything else. For example, if I painted a room bright red versus a room that's blue, it would create totally different reactions when you walk into that room. With animation, it's literally the exact same thing. If I created an animation that was slower versus an animation that was significantly faster, those would create different reactions and people would look at them slightly differently.

So, that's what I've done here. I've animated this energy alternatives logo animation thing here, and let's check it out and see what it says. So, as you can see, they do create different energies. We could further accentuate this by adding some filters and adjusting the ease of different keyframes, but again overall, it's the theory of the fact that motion in and of itself can say just as much as anything else.

So I know it seems like commonsense, but I just wanted to make the point that the motion of the graphics is just as much about the graphic as anything else. You should definitely keep that in the back of your mind as we move throughout the rest of this chapter.

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Motion: Principles of Motion Graphics

41 video lessons · 15355 viewers

Ian Robinson
Author

 
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  1. 13m 59s
    1. Welcome
      55s
    2. Using the exercise files
      1m 37s
    3. Defining motion graphics
      1m 27s
    4. Workflow for creating motion graphics
      4m 49s
    5. Working in real time
      2m 13s
    6. Setting up the workspace
      2m 58s
  2. 7m 49s
    1. Finding visual inspiration
      2m 35s
    2. Listening to imagine
      2m 28s
    3. Using real-time inspiration
      2m 46s
  3. 28m 47s
    1. Essential theories of type
      5m 30s
    2. Shortcuts for previewing and setting type
      4m 41s
    3. Exploring principles for animating type
      6m 38s
    4. Using type as a design element
      11m 58s
  4. 23m 52s
    1. Creating elements with paint strokes
      9m 29s
    2. Building transitions with the Replicator
      5m 37s
    3. Creating transition effects with filters
      8m 46s
  5. 15m 40s
    1. Exploring the use of color in motion graphics
      3m 30s
    2. Creating and using color palettes
      7m 2s
    3. Applying colors to motion graphics
      5m 8s
  6. 15m 6s
    1. Creating textures with generators
      4m 4s
    2. Creating textures for type
      5m 40s
    3. Working with particles to create depth
      5m 22s
  7. 16m 19s
    1. Using material settings to enhance lighting
      5m 51s
    2. Adding final details with lights
      6m 54s
    3. Camera animation techniques for motion graphics
      3m 34s
  8. 22m 19s
    1. Understanding the role of timing in motion graphics
      1m 28s
    2. Creating and using markers to sync animation with audio
      10m 55s
    3. Using audio to drive animation
      2m 45s
    4. Editing techniques for graphics
      7m 11s
  9. 51m 22s
    1. Pitching the style
      3m 5s
    2. Creating elements in real time
      9m 25s
    3. What's next? Storyboards and/or animatics
      9m 32s
    4. Building and animating the title sequence, pt. 1
      6m 44s
    5. Building and animating the title sequence, pt. 2
      9m 8s
    6. Polishing the animation and timing
      13m 28s
  10. 24m 25s
    1. Preparing a map for animation
      7m 40s
    2. Animating and styling a map
      8m 9s
    3. Animating a lower-third graphic
      6m 42s
    4. Creating a bumper animation
      1m 54s
  11. 3m 51s
    1. Finishing a project
      2m 55s
    2. Next steps
      56s

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