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Pitching the style

From: Motion: Principles of Motion Graphics

Video: Pitching the style

Now, if I'm working in the room with a client, say an edit session, I usually try to get at least the approval of the type treatment first, and maybe possibly some textures, because the process of designing animated titles in Motion can go kind of quickly once you actually have a general direction. Again, a lot of times I'll just create individual type treatments and textures and just send off loose JPEGs to see if I'm headed in the right direction. So to kind of show you, I did mock up these title designs in Motion.

Pitching the style

Now, if I'm working in the room with a client, say an edit session, I usually try to get at least the approval of the type treatment first, and maybe possibly some textures, because the process of designing animated titles in Motion can go kind of quickly once you actually have a general direction. Again, a lot of times I'll just create individual type treatments and textures and just send off loose JPEGs to see if I'm headed in the right direction. So to kind of show you, I did mock up these title designs in Motion.

It actually is a pretty good tool to do some storyboards, because it does have excellent control over the type, and there are plenty of elements in the library that you can use for graphics. So this first title design is very simple. The direction from the client was simple and clean, and the show is a show about remodeling, and it's called Remodel and Redesign. They didn't say whether they wanted an ampersand and or the words "and" or the Plus symbol, so I just kind of took it upon myself to go in this direction.

Now I chose all uppercase just because I wanted it to have kind of a dominant feel. Notice a fair amount of negative space, so whatever elements they shoot for the remodel can actually be featured, and the title doesn't necessarily distract from that. So let's look at the second one here. So the second one I went a little bit more modern with the overall design. It's not as in-your-face because it's off-center, but it does sort of drag your eye over to the side of the screen. It was just slightly different treatment, as you can see.

I want this all lowercase type this time. Again, just the difference between upper and lowercase: upper generally denotes a more dominance; lowercase is a little bit more socialist if you will. There is none of that implied in here, and then I took the red out, so it literally just specifically designed to see how the text stood on its own. So there we go, and then the third one, it's a little bit more classically inspired. As you can see, it's more traditional and with the serif fonts and going with the ampersand, it's just a little softer look, not quite as dominant.

I went through my textures as well. And if you hadn't gone through earlier parts in this title, these are still textures that I went through my house and actually just took pictures of. Here, I'll just drag and drop one in here, so you can see. Again, I sent these as loose stills to show to the client, so here's some stone. This was kind of an interesting texture, just this kind of fabric thing, so it gives you a general color palette as well as typeface treatment.

So once we get approval in one of these directions, then we can actually start our animation. The faster you get a beat on your overall style, the faster you can start your animation. Usually in Motion, once you start animating, you can get some pretty stunning results rather quickly, so make sure you're going down the right path before you start animating.

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This video is part of

Image for Motion: Principles of Motion Graphics
Motion: Principles of Motion Graphics

41 video lessons · 14596 viewers

Ian Robinson
Author

 
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  1. 13m 59s
    1. Welcome
      55s
    2. Using the exercise files
      1m 37s
    3. Defining motion graphics
      1m 27s
    4. Workflow for creating motion graphics
      4m 49s
    5. Working in real time
      2m 13s
    6. Setting up the workspace
      2m 58s
  2. 7m 49s
    1. Finding visual inspiration
      2m 35s
    2. Listening to imagine
      2m 28s
    3. Using real-time inspiration
      2m 46s
  3. 28m 47s
    1. Essential theories of type
      5m 30s
    2. Shortcuts for previewing and setting type
      4m 41s
    3. Exploring principles for animating type
      6m 38s
    4. Using type as a design element
      11m 58s
  4. 23m 52s
    1. Creating elements with paint strokes
      9m 29s
    2. Building transitions with the Replicator
      5m 37s
    3. Creating transition effects with filters
      8m 46s
  5. 15m 40s
    1. Exploring the use of color in motion graphics
      3m 30s
    2. Creating and using color palettes
      7m 2s
    3. Applying colors to motion graphics
      5m 8s
  6. 15m 6s
    1. Creating textures with generators
      4m 4s
    2. Creating textures for type
      5m 40s
    3. Working with particles to create depth
      5m 22s
  7. 16m 19s
    1. Using material settings to enhance lighting
      5m 51s
    2. Adding final details with lights
      6m 54s
    3. Camera animation techniques for motion graphics
      3m 34s
  8. 22m 19s
    1. Understanding the role of timing in motion graphics
      1m 28s
    2. Creating and using markers to sync animation with audio
      10m 55s
    3. Using audio to drive animation
      2m 45s
    4. Editing techniques for graphics
      7m 11s
  9. 51m 22s
    1. Pitching the style
      3m 5s
    2. Creating elements in real time
      9m 25s
    3. What's next? Storyboards and/or animatics
      9m 32s
    4. Building and animating the title sequence, pt. 1
      6m 44s
    5. Building and animating the title sequence, pt. 2
      9m 8s
    6. Polishing the animation and timing
      13m 28s
  10. 24m 25s
    1. Preparing a map for animation
      7m 40s
    2. Animating and styling a map
      8m 9s
    3. Animating a lower-third graphic
      6m 42s
    4. Creating a bumper animation
      1m 54s
  11. 3m 51s
    1. Finishing a project
      2m 55s
    2. Next steps
      56s

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