Pitching the style
Video: Pitching the styleNow, if I'm working in the room with a client, say an edit session, I usually try to get at least the approval of the type treatment first, and maybe possibly some textures, because the process of designing animated titles in Motion can go kind of quickly once you actually have a general direction. Again, a lot of times I'll just create individual type treatments and textures and just send off loose JPEGs to see if I'm headed in the right direction. So to kind of show you, I did mock up these title designs in Motion.
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In Motion: Principles of Motion Graphics, Ian Robinson shares the core concepts and techniques used to create real-world motion graphic elements in Apple Motion. The course starts with finding the initial inspiration for a project and then covers how to bring those ideas to life using the tools in Motion, including type treatments, filters, textures, and lighting. Two projects demonstrating how to animate a title sequence and how to assemble a graphics package are also included. Exercise files accompany the course.
- Shortcuts for previewing and setting type
- Using type as a design element
- Creating dynamic transitions
- Creating and using color palettes
- Working with particles to create depth
- Adding details with lighting
- Integrating audio in a project
- Editing techniques
- Animating a lower 3rd
- Animating and styling a map
- Building a storyboard
Pitching the style
Now, if I'm working in the room with a client, say an edit session, I usually try to get at least the approval of the type treatment first, and maybe possibly some textures, because the process of designing animated titles in Motion can go kind of quickly once you actually have a general direction. Again, a lot of times I'll just create individual type treatments and textures and just send off loose JPEGs to see if I'm headed in the right direction. So to kind of show you, I did mock up these title designs in Motion.
It actually is a pretty good tool to do some storyboards, because it does have excellent control over the type, and there are plenty of elements in the library that you can use for graphics. So this first title design is very simple. The direction from the client was simple and clean, and the show is a show about remodeling, and it's called Remodel and Redesign. They didn't say whether they wanted an ampersand and or the words "and" or the Plus symbol, so I just kind of took it upon myself to go in this direction.
Now I chose all uppercase just because I wanted it to have kind of a dominant feel. Notice a fair amount of negative space, so whatever elements they shoot for the remodel can actually be featured, and the title doesn't necessarily distract from that. So let's look at the second one here. So the second one I went a little bit more modern with the overall design. It's not as in-your-face because it's off-center, but it does sort of drag your eye over to the side of the screen. It was just slightly different treatment, as you can see.
I want this all lowercase type this time. Again, just the difference between upper and lowercase: upper generally denotes a more dominance; lowercase is a little bit more socialist if you will. There is none of that implied in here, and then I took the red out, so it literally just specifically designed to see how the text stood on its own. So there we go, and then the third one, it's a little bit more classically inspired. As you can see, it's more traditional and with the serif fonts and going with the ampersand, it's just a little softer look, not quite as dominant.
I went through my textures as well. And if you hadn't gone through earlier parts in this title, these are still textures that I went through my house and actually just took pictures of. Here, I'll just drag and drop one in here, so you can see. Again, I sent these as loose stills to show to the client, so here's some stone. This was kind of an interesting texture, just this kind of fabric thing, so it gives you a general color palette as well as typeface treatment.
So once we get approval in one of these directions, then we can actually start our animation. The faster you get a beat on your overall style, the faster you can start your animation. Usually in Motion, once you start animating, you can get some pretty stunning results rather quickly, so make sure you're going down the right path before you start animating.
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