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Sometimes if I'm in a creative meeting and the client is having a hard time giving us a general direction to work towards, I ask them if this project had a theme song, what would it be? And at the very least, it's a good way to break the ice, but most of the time I've found it can spark a pretty good conversation and help us find a creative direction. Looking at the project right now, you can tell that there is nothing in the project. But I want to play some audio, so go ahead and press Play, so we can listen to our inspiring music.
(Music Playing) Okay, so it was kind of funky, a little rhythmic, a lot of repetition, and a lot of times when I hear things like that it just inspires general creativity in terms of different graphic elements.
What I want you to do is listen to music and just practice by creating your own elements. See if you can sync things up to the beat of the music. Let me show you what I came up with and then I'll talk to you little bit more about why this is important. So go ahead and move playhead back to the beginning and I'm just going to press F5 and turn on my Hello layer right there, okay. Let me minimize that again and play this back. (Music Playing) So obviously I left plenty of open cues for you to create your own graphic elements.
The reason I think it's important for you to just free yourself from any preset project, well, it's just creativity at work. It's kind of the same thing that you'd do in a writing class where you're just supposed to write about anything that pops in your brain. So I found if I listen to music and I practice this exercise, a lot of times I'll come up with some pretty interesting designs I would have never thought of, had I not done this exercise.
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