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Motion: Principles of Motion Graphics
Illustration by John Hersey

Listening to imagine


From:

Motion: Principles of Motion Graphics

with Ian Robinson

Video: Listening to imagine

Sometimes if I'm in a creative meeting and the client is having a hard time giving us a general direction to work towards, I ask them if this project had a theme song, what would it be? And at the very least, it's a good way to break the ice, but most of the time I've found it can spark a pretty good conversation and help us find a creative direction. Looking at the project right now, you can tell that there is nothing in the project. But I want to play some audio, so go ahead and press Play, so we can listen to our inspiring music.
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  1. 13m 59s
    1. Welcome
      55s
    2. Using the exercise files
      1m 37s
    3. Defining motion graphics
      1m 27s
    4. Workflow for creating motion graphics
      4m 49s
    5. Working in real time
      2m 13s
    6. Setting up the workspace
      2m 58s
  2. 7m 49s
    1. Finding visual inspiration
      2m 35s
    2. Listening to imagine
      2m 28s
    3. Using real-time inspiration
      2m 46s
  3. 28m 47s
    1. Essential theories of type
      5m 30s
    2. Shortcuts for previewing and setting type
      4m 41s
    3. Exploring principles for animating type
      6m 38s
    4. Using type as a design element
      11m 58s
  4. 23m 52s
    1. Creating elements with paint strokes
      9m 29s
    2. Building transitions with the Replicator
      5m 37s
    3. Creating transition effects with filters
      8m 46s
  5. 15m 40s
    1. Exploring the use of color in motion graphics
      3m 30s
    2. Creating and using color palettes
      7m 2s
    3. Applying colors to motion graphics
      5m 8s
  6. 15m 6s
    1. Creating textures with generators
      4m 4s
    2. Creating textures for type
      5m 40s
    3. Working with particles to create depth
      5m 22s
  7. 16m 19s
    1. Using material settings to enhance lighting
      5m 51s
    2. Adding final details with lights
      6m 54s
    3. Camera animation techniques for motion graphics
      3m 34s
  8. 22m 19s
    1. Understanding the role of timing in motion graphics
      1m 28s
    2. Creating and using markers to sync animation with audio
      10m 55s
    3. Using audio to drive animation
      2m 45s
    4. Editing techniques for graphics
      7m 11s
  9. 51m 22s
    1. Pitching the style
      3m 5s
    2. Creating elements in real time
      9m 25s
    3. What's next? Storyboards and/or animatics
      9m 32s
    4. Building and animating the title sequence, pt. 1
      6m 44s
    5. Building and animating the title sequence, pt. 2
      9m 8s
    6. Polishing the animation and timing
      13m 28s
  10. 24m 25s
    1. Preparing a map for animation
      7m 40s
    2. Animating and styling a map
      8m 9s
    3. Animating a lower-third graphic
      6m 42s
    4. Creating a bumper animation
      1m 54s
  11. 3m 51s
    1. Finishing a project
      2m 55s
    2. Next steps
      56s

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Motion: Principles of Motion Graphics
3h 43m Intermediate Feb 17, 2011

Viewers: in countries Watching now:

In Motion: Principles of Motion Graphics, Ian Robinson shares the core concepts and techniques used to create real-world motion graphic elements in Apple Motion. The course starts with finding the initial inspiration for a project and then covers how to bring those ideas to life using the tools in Motion, including type treatments, filters, textures, and lighting. Two projects demonstrating how to animate a title sequence and how to assemble a graphics package are also included. Exercise files accompany the course.

Topics include:
  • Shortcuts for previewing and setting type
  • Using type as a design element
  • Creating dynamic transitions
  • Creating and using color palettes
  • Working with particles to create depth
  • Adding details with lighting
  • Integrating audio in a project
  • Editing techniques
  • Animating a lower 3rd
  • Animating and styling a map
  • Building a storyboard
Subjects:
Video Motion Graphics
Software:
Motion
Author:
Ian Robinson

Listening to imagine

Sometimes if I'm in a creative meeting and the client is having a hard time giving us a general direction to work towards, I ask them if this project had a theme song, what would it be? And at the very least, it's a good way to break the ice, but most of the time I've found it can spark a pretty good conversation and help us find a creative direction. Looking at the project right now, you can tell that there is nothing in the project. But I want to play some audio, so go ahead and press Play, so we can listen to our inspiring music.

(Music Playing) Okay, so it was kind of funky, a little rhythmic, a lot of repetition, and a lot of times when I hear things like that it just inspires general creativity in terms of different graphic elements.

What I want you to do is listen to music and just practice by creating your own elements. See if you can sync things up to the beat of the music. Let me show you what I came up with and then I'll talk to you little bit more about why this is important. So go ahead and move playhead back to the beginning and I'm just going to press F5 and turn on my Hello layer right there, okay. Let me minimize that again and play this back. (Music Playing) So obviously I left plenty of open cues for you to create your own graphic elements.

The reason I think it's important for you to just free yourself from any preset project, well, it's just creativity at work. It's kind of the same thing that you'd do in a writing class where you're just supposed to write about anything that pops in your brain. So I found if I listen to music and I practice this exercise, a lot of times I'll come up with some pretty interesting designs I would have never thought of, had I not done this exercise.

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