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Exploring the use of color in motion graphics

From: Motion: Principles of Motion Graphics

Video: Exploring the use of color in motion graphics

Now this video is going to be kind of different, because I am going to play the role of your color therapist. As we go through this animation, I want you to look at each color and really think to yourself, how does this make me feel? Now I know it sounds kind of corny, but they're plenty of professional sports teams out there that paint their locker rooms different colors because it incites different kinds of emotions. So let's go through some of these colors so we can generally talk about how we feel. So this first color, yellow. It's pretty straightforward.

Exploring the use of color in motion graphics

Now this video is going to be kind of different, because I am going to play the role of your color therapist. As we go through this animation, I want you to look at each color and really think to yourself, how does this make me feel? Now I know it sounds kind of corny, but they're plenty of professional sports teams out there that paint their locker rooms different colors because it incites different kinds of emotions. So let's go through some of these colors so we can generally talk about how we feel. So this first color, yellow. It's pretty straightforward.

It's kind of like the sun. It's bright, happy, and sunshiny. Sometimes it's so bright it kind of drives people a little batty. But generally it's a good color for the morning and daylight and different things like that. So for me whenever I see orange, most of the time it makes me think of the sunset. And it's a little calming. It's one of the more calm warm colors out there. It's a perfect color if you're not quite sure exactly what level of excitement you want to bring to your projects.

Like if you went with bright yellow, that's really saying something. And if you went with bright red, well, that just kind of screens aggression. So orange is this really, really interesting color. It's sort of plays the fence in between. Now if we move down the timeline here a little bit, you know we have some different shades of yellow. This really, really bright green. Now honestly with this it's sort of reminds me of the 80s. But really when you look at green, all in all green is supposed to be a very natural color, maybe not this sort of chartreuse.

Once we actually get over towards this teal color here, these colors are more cool obviously. They should make you think of ice and some more isolated type situations. But since the green and that slight bit of yellow is blended in there, it kind of creates this sort of uneasy feeling. So if you keep moving down the timeline here, you notice we'll get into this kind of purple warm color again. But it's kind of deceptive, because it's not really warm and it's not really cool.

It's kind of playing the fence between both, because we have this warm tone over here on the left-hand side. But generally if you want to kind of have a more calm approach to things, you want to be using dark blues and purples and different colors like that, that are generally more soothing. So here's one of my favorites. I went through a phase where I definitely designed a ton of stuff in blue. It is a color that can play both sides of the fence. But all in all, it is a cool tone.

So it should be rather soothing. Now if we go ahead and scroll down here, I actually love taking color out of images and using that as a statement as well. Now I know we still have color over here in the box. But a lot of times if you really want to make things pop out, you can definitely do so by desaturating the image. Now what's interesting is the fact that this is kind of washed out. To me this creates a slight vintage feel even though it may not necessarily be a true vintage look.

Just when things are washed out and faded, it kind of gives things that little tired look. So if you've never taken a color theory course or really thought about the power of color, I implore you to give it another thought, because who knows, maybe one day it'll fill your day with bright happy sunshiny goodness.

Show transcript

This video is part of

Image for Motion: Principles of Motion Graphics
Motion: Principles of Motion Graphics

41 video lessons · 14448 viewers

Ian Robinson
Author

 
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  1. 13m 59s
    1. Welcome
      55s
    2. Using the exercise files
      1m 37s
    3. Defining motion graphics
      1m 27s
    4. Workflow for creating motion graphics
      4m 49s
    5. Working in real time
      2m 13s
    6. Setting up the workspace
      2m 58s
  2. 7m 49s
    1. Finding visual inspiration
      2m 35s
    2. Listening to imagine
      2m 28s
    3. Using real-time inspiration
      2m 46s
  3. 28m 47s
    1. Essential theories of type
      5m 30s
    2. Shortcuts for previewing and setting type
      4m 41s
    3. Exploring principles for animating type
      6m 38s
    4. Using type as a design element
      11m 58s
  4. 23m 52s
    1. Creating elements with paint strokes
      9m 29s
    2. Building transitions with the Replicator
      5m 37s
    3. Creating transition effects with filters
      8m 46s
  5. 15m 40s
    1. Exploring the use of color in motion graphics
      3m 30s
    2. Creating and using color palettes
      7m 2s
    3. Applying colors to motion graphics
      5m 8s
  6. 15m 6s
    1. Creating textures with generators
      4m 4s
    2. Creating textures for type
      5m 40s
    3. Working with particles to create depth
      5m 22s
  7. 16m 19s
    1. Using material settings to enhance lighting
      5m 51s
    2. Adding final details with lights
      6m 54s
    3. Camera animation techniques for motion graphics
      3m 34s
  8. 22m 19s
    1. Understanding the role of timing in motion graphics
      1m 28s
    2. Creating and using markers to sync animation with audio
      10m 55s
    3. Using audio to drive animation
      2m 45s
    4. Editing techniques for graphics
      7m 11s
  9. 51m 22s
    1. Pitching the style
      3m 5s
    2. Creating elements in real time
      9m 25s
    3. What's next? Storyboards and/or animatics
      9m 32s
    4. Building and animating the title sequence, pt. 1
      6m 44s
    5. Building and animating the title sequence, pt. 2
      9m 8s
    6. Polishing the animation and timing
      13m 28s
  10. 24m 25s
    1. Preparing a map for animation
      7m 40s
    2. Animating and styling a map
      8m 9s
    3. Animating a lower-third graphic
      6m 42s
    4. Creating a bumper animation
      1m 54s
  11. 3m 51s
    1. Finishing a project
      2m 55s
    2. Next steps
      56s

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